Psycho: are you free?
Free, free… did you know that the mere mention of “freedom” influences your actions? We explain it to you! Our daily life is sprinkled ...
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Web trends in 2016
The web design will be mini-minimalist For this new year, the site at the top of the trends will be refined, sober and will love geometric shapes;…
Psycho: the foot-in-the-door 2.0
The foot-in-the-door is an influence technique which consists of proposing an inexpensive first request to a person and then proposing a second ...
Viral marketing, késako?
Viral marketing is a form of "online word of mouth" or more precisely "a marketing technique developed on the Internet and ...
Did you say employer brand?
Attract qualified but demanding candidates, retain and mobilize employees or even increase the company's reputation with students and future candidates….
Managerial communication: where are the managers?
The purpose of managerial communication is to effectively inform the employee, in particular about the business strategy applied to his daily life, through communication ...
Tips for making a video with a smartphone
How to become the Spielberg of the internal COM? Whether you dream of it or have to, here are some tips to achieve…
Me, Brand and Social Media
How can social media be a lever for brands, such as serving consumers? Basically, there is nothing new ...
The brand, this communicator's diamond
How is the representation of a brand built by the public? The public's perception of a brand is built by sedimentation: of communication ...
M. Communication Corporate and Mlle Publicité are getting married
Communication is now fully played out in two areas: the commercial and the corporate. Advertising remains a major lever of conquest (if ...
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