M & M's E3: Don't forget the lyrics
After a first episode dedicated to endorsement and a second to musical events, our saga of “Brands and Music” alias “M & M's…
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"Communication, a strategic lever for the company"
PMU, a century-old brand known to all, which, over the past 6 years, has made its revolution. Advertising, sponsorship… By meeting the team…
The merciless universe of e-reputation monitoring
"They hide everything from us, they tell us nothing" sang Jacques Dutronc. At the time of permanent fact checking, these words have never had such an echo. At…
Top 5 essential communication skills
Since we are nice, we share here the 5 skills to make a difference in corporate communication. And to strengthen you, we do not hesitate ...
TOP / FLOP of the sponsors of Euro 2016
Ah, UEFA Euro 2016! A great sporting event… but also a great moment of communication for the brands! With more than 25 ...
Live video: fashion or groundswell?
Take a series of technological innovations (such as smartphones), add advances in infrastructure (such as fiber optic or 4G), complete with a good…
The 10 Commandments of Social Media Engagement
Oh ! 99% of social media posts generate very little engagement. The good news is that this problem can be fixed. The commitment, ...
The Coyote returns
Laurence Larvor joined the pack in January 2016. Six months after her arrival, the new communications director signed Coyote's return to…
"The mistake in COM is to have fun", Virginie de Barnier
Virginie de Barnier agreed to answer We Are COM's questions and we thank her. Why ? Because, as a trained psychologist ...
Social media: small logo will become big
Facebook, Twitter, Instagram,… These applications (and their icons) are part of our daily lives. How and why social media have become essential brands ...
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