Trump, President in post-truth
Franco-American, Nicole Bacharan is a political scientist specializing in the United States. The We Are COM team rushed towards her to understand the electroshock that was the election of ...
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Top 10 pitfalls to avoid for a top content strategy
Nothing lasts in this digital world where everything goes faster. So yes, it is difficult to stay "in" all ...
The 8 headhunters in communication
Are you looking for a job in communication? Always so nice, the We Are COM team is mobilized for Employment and shares with you the ...
We are “chief consistency officers”
Anne-Gabrielle Dauba-Pantanacce was Director of Communication and spokesperson for Google in France. What are the challenges when managing a brand ...
Green Award for the Orange Broom
If, like the We Are COM team, you store your emails in a folder aptly named "A ranger" or if your ...
Big battle: Sponsorship vs Patronage
In this summer period, we wanted a light subject. UEFA Euro, Tour de France, Olympic Games… the competitive spirit wins us over and we launch…
Game of Thrones in 4 brand identity lessons
Game of Thrones is a source of inspiration for communicators. The family coat of arms was the very first registered trademarks. Here are 4 brand identity lessons at ...
M & M's E1: When the music is good
Do you like Fnac Live? Do you collect goodies at festivals and shake good zik in pubs? Communicating friends, ...
M & M's E2: And let's go for the show
Did you like the first episode of "Brands and Music - M & M's" on the association of artists with brands. We offer you…
M & M's E3: Don't forget the lyrics
After a first episode dedicated to endorsement and a second to musical events, our saga of “Brands and Music” alias “M & M's…
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