"In Tintin, there is no dircom", David Abiker
Yesterday HRD and DirCOM, today an informed observer of the media and communication, We Are COM met David Abiker. After 15 years in ...
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Top corporate campaigns for spring 2016
Originally there is a name, then a logo and finally a brand platform. Sometimes, the latter disintegrates and makes you forget the ...
"In France, there is an absence of brand culture"
Béatrice Mandine is Executive Director of Orange, in charge of Communication and the Brand. She is also a director of Companies & Media and of…
Towards an uberization of Press Relations?
The upheavals in Press Relations linked to the emergence of social networks have gradually changed the modes of expression and communication between attachés of…
Congratulations to the new DirCOMs
Each month, We Are COM publishes its list of appointments for corporate communication directors in France. Who are the DirCOMs in view? ...
Instagram, a new playground for brands
With more than 700 million users in 2017, Instagram is in the top tier of the most populous social networks, ahead of Google+, Pinterest, etc.
Top 10 communication blogs
Looking for the best communication blogs? We share with you here these blogs which enlighten us. How? 'Or' What ? Their authors are real ...
Top 10 communication sites
Since we are very nice, we share with you our favorite sites to put in yours. Why ? Because they are relevant, offer ...
Top corporate campaigns for winter 2016
The start of the year was marked by the launch of several corporate campaigns, some with high visibility. New signature or web spot, ...
These brands that dare feminism!
Always, Dove, Nike, L'Oréal… Some brands seem to be committed to the cause of women, with more or less marked positions. Feminists? Militants? ...
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