Tomorrow, what skills for communicators?
At We Are COM, there is no crystal ball to guess the skills of tomorrow, but an analysis of trends in our professions, in…
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Communication: how to take control of your career?
The career is alive. It evolves according to our desires, our needs, our growth in skills... Yet, caught in the heat of the action,...
Cooperation & branded content: creative trend or societal emergency? The meeting Made In Scop #15
Cooperation between brands and their agencies is a strong expectation of communications professionals. This growing interaction involves in-depth reflection on…
How to recognize a bad brand name?
For several years, I have insisted on the lack of objective criteria for assessing brand names. Once marginal, the name has now become a vector…
Macif: collective reflection above all!
Collective intelligence, that’s Macif’s key word. To best embody its democratic model, the mutualist group has decided to do everything, everything,…
Communicators' Bingo 2024
The We Are COM Team has once again listened to the communicators' doors The objective: to offer you the 2024 edition of…
TOP Christmas campaigns 2023
You guessed it… the TOP of the best Christmas campaigns from the We Are COM team is back. This year again, let’s dive into…
Everything you need to know about sponsorship before Paris 2024
As the 2024 Olympic and Paralympic Games approach, the We Are COM team has put together a brief recap of everything…
Sponsoring: what activation strategies before Paris 2024? Season II
The Paris Olympic and Paralympic Games are fast approaching. The athletes are in the starting blocks. Fans are snapping up the remaining places...
The sound signature: guarantee of singularity, identification and memorization
Ah, sound identity, communicators know it, it is essential for memorization. Who doesn’t remember the famous “tadadadada”, from the McDonald’s brand…