5 TV series for communicators looking for inspiration
As communicators, we are always looking for new inspiration to improve our work. And what’s better than…
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Institutional communication: recipes from the integrated report
Communicators, the We Are COM Club encourages you to ignore preconceived ideas about the integrated report. No, the integrated report is not…
Discover the Made In Scop Trophies
“We are convinced that the business challenges that await us and concern us all require the creation of models of…
Communication of tomorrow, what changes?
Influence, commitments, creative sobriety, technology…. Communication is changing, our jobs and our challenges too! To find out more, the We Are COM team…
Top 6 tools for an effective communication plan
Designing a communications plan requires both creativity and rigor. And in a competitive world, communications professionals are…
Employer brand: the truth comes out of the mouths of children, or not…
When it comes to recruitment, why not give voice to real future talents; namely the children? ☺ This is Onepoint’s good idea….
Social media, big update!
What has happened in the merciless world of social media in recent months? What new features does the connected world have in store for us? Yes,…
The 7 commandments for a successful social media strategy
Did you know that today, 94% of French people over the age of 13 use social media on a daily basis? A boon for brands. And yet, this…
Retirement Insurance: public communication, serving today and tomorrow
“Public service committed to the future” is the new brand signature of the National Retirement Insurance Fund, better known as…
Communication plan: 3 steps for targeting with maximum impact
To succeed in your communication plan, it is essential to define the audience for your actions – and to ensure its targeting. Establish a…
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