Ecology is in full transition, communication too!
Ecology is in full transition, that's good, communication is too! 🤓 Communicators, how to become aware and raise awareness of the challenges...
Responsible communication
The 10 commandments of digital sobriety
Ah digital sobriety… Yes in principle, but in practice? 💡 Between our filled email boxes, continuous messages, virtual meetings...
Internal communication and CSR: how to engage around the zero carbon objective?
Zero carbon objective, why? The answer is obvious. ✅ How? This is where things get complicated… 😬 Indeed, how to board…
TOP responsible communication books
Do you know who said, "You cannot escape tomorrow's responsibility by evading today's"? It is…
Committed communication, Matmut's raison d'être
Peter Drucker said, “An organization exists to enable ordinary people to do extraordinary things. So what...
Societal activism: choice or duty of companies?
Pronounced for the first time in the National Assembly in February 2021, the term “woke” from which the whole of “Woke culture” is derived has become embedded in…
Contributing, when the consumer changes marketing
Because the consumer is demanding, most of the time uncompromising. Because today, only communication of proof finds favor in his eyes. By…
The social impact of brands
As we know, Corporate Social Responsibility is expected and watched by our audiences. ♻️ Moreover, 78% of French people say they are influenced by ...
Slow communication: brands go green
By coming up against the reality of the ecological crisis, brands have gradually become aware of their responsibility in the face of the challenges ...
Liebig: negative opinions at the service of the raison d'être
The We Are COM team conducted a warm interview with Liebig, the soup giant.🍵 François Baldo, Marketing Group Manager at GBfoods…
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