Benevolence and resilience: beware of overdose
There are words which, like alcohol, must be used in moderation or you will really get drunk. 🤫 For my part, I have the mouth...
grandstands
The main factors behind the failure of naming searches conducted internally
Let's first recall the obvious, brand creation cannot be improvised. It's not a job you can get into...
Societal activism: choice or duty of companies?
Pronounced for the first time in the National Assembly in February 2021, the term “woke” from which the whole of “Woke culture” is derived has become embedded in…
Behind the scenes of naming: the golden rules
The name being the basis of all your communication, it therefore requires special attention. 🎯 He is being asked to reconcile more and more...
Influence campaigns: what legal framework?
💥 Influence: Instagram, Tiktok, Twitch… Government awareness campaigns promoting the biggest luxury brands, content creators…
The “Sandwich” method applied to communicators
Are you hungry for good relationships? 🌭 Exchanges between agency and advertiser are not always easy. And for good reason ! Misunderstanding, misunderstanding, lack ...
The 8 stages of self-training in communication
In our communication skills, training is essential. Each professional must be his own coach. 💪 Do not wait to be invited to a training ...
The 10 SEO commands to stop making mistakes
On the web, everyone is looking to gain visibility. 👀 For this, everyone tries to work their SEO as best they can ...
We do not improvise in PR!
The job of Press Relations requires the use of very specific techniques. The Press Relations Consultant is also an increasingly recognized player ...
Kaizen Communication: Quésaco?
What if, rather than trying to create a buzz at all costs, 💥 we bet on smooth and progressive communication? 🙏 We ...