How can communication improve corporate culture?
In a constantly changing professional environment, internal communication plays a decisive role in consolidating corporate culture. A strategy of…
grandstands
Essential tools for brand development
Branding has become a fundamental pillar of contemporary marketing. Research indicates that consumers have increased trust in companies that…
Brand name: how to succeed with your naming?
Didn't the advertising executive Claude C. Hopkins say: "A good name is an advertisement in itself"? How to find the best name...
Public relations trends for 2024
The field of communication and public relations has undergone significant development in recent years, influenced by societal demands and...
Benevolence and resilience: beware of overdose
There are words which, like alcohol, must be used in moderation or you will really get drunk. 🤫 For my part, I have the mouth...
The main factors behind the failure of naming searches conducted internally
Let's first recall the obvious, brand creation cannot be improvised. It's not a job you can get into...
Societal activism: choice or duty of companies?
Pronounced for the first time in the National Assembly in February 2021, the term “woke” from which the whole of “Woke culture” is derived has become embedded in…
Behind the scenes of naming: the golden rules
The name being the basis of all your communication, it therefore requires special attention. 🎯 He is being asked to reconcile more and more...
Influence campaigns: what legal framework?
💥 Influence: Instagram, Tiktok, Twitch… Government awareness campaigns promoting the biggest luxury brands, content creators…
The “Sandwich” method applied to communicators
Are you hungry for good relationships? 🌭 Exchanges between agency and advertiser are not always easy. And for good reason ! Misunderstanding, misunderstanding, lack ...
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