You are never alone with the Club We Are COM workshops !
🤩 Every month, the We Are COM team offers you two new workshops, one in French, the other in English. Employer branding, brand perception studies, semiology, artificial intelligence… There will definitely be a workshop for you
What are workshops?
⏱️ It's 1 hour to get inspired, learn, and share
📆 A date to remember: 🇫🇷 every 2nd Tuesday of the month, at 9am
💻 It is accessible by video
🎥 A replay and a report accessible in your member area, in French and English
🚀 These are speeches by experts, communicators, semiologists, sociologists
Simply register and join us on the day by videoconference via Livestorm.
Tuesday, July 7, 2026: “The Brief in the Age of AI”
Generative AI has become an integral part of the daily lives of communications professionals. From copywriting and visual creation to video and monitoring, it now permeates every stage of production, often at a speed that exceeds our ability to manage it effectively. Yet, between lukewarm content, disappointing results, and the fear of "doing it wrong," it's difficult to know how to truly leverage these tools. Should we delegate? Retain control? And what if the real skill lies not in executing better with AI, but in better planning from the outset?
Because one fact is undeniable: good content always starts with a good brief. And in the age of AI, the brief has become the communicator's most valuable skill, the one that transforms a generic tool into a strategic ally.
In this We Are COM Club workshop, we'll explore how AI can become your best briefing co-pilot: challenging it, complementing it, helping it to describe a mood board or structure a video brief. Methods, concrete prompts, supporting examples: a workshop to finally move from vagueness to clarity ✨
