Choose a training and improve your skills!
🚀 The experts of the We Are COM team accompany you for training days mixing
content method, benchmark and practice 🚀
Artificial intelligence
Discover AI in COM (1 day)
What are AI tools? How can we use them and integrate them into our daily lives?
From text generation to image generation through automation, take a tour and test the most effective platforms during a discovery day
Master AI tools (2 days)
How to create prompts? What are the best tools for your needs?
Text, image, video, audio… Discover the most effective generative AI with 2 days of training punctuated by exercises and practical applications.
Write with AI
How to use AI to make your written communication more clear and effective?
From editorial calendars to articles and posts for social media, you will discover how to write tailored “prompts” to produce impactful writing in a limited time.
AI for photo and video
How to create tailor-made visuals and videos quickly?
From the overview of tools to the specificities and parameters of the main photo/video AI, you will discover how to integrate AI into your daily audiovisual production.
Furthering your AI practice (level 2)
Automation, advanced techniques… How can we go further with AI?
From creating specialized agents to designing workflows and considering ethical considerations, you will discover how to use AI to personalize and automate your content production.
Strategy et collaboration
From brief to communication plan: be effective
How to create and deploy an effective plan, in line with current trends and issues?
From mapping your stakeholders to new COM channels, boost your methodology and share your challenges during practical workshops between communicators.
Managing the performance and impact of your communication
How do we measure what really matters in communication? What are the relevant KPIs?
From defining the right indicators to evaluating results, discover how to manage the impact of your actions and demonstrate the strategic performance of communication.
Building and managing an effective and consistent content strategy
How do you make your content stand out in an ocean of information?
From defining your editorial line to optimizing your content, discover how to build a coherent, engaging and effective strategy across all your communication channels.
Collaboration within the COM teams
How can we collaborate better on a daily basis in our professions (among ourselves, with our internal clients, or externally)?
From clarifying roles to managing 360° projects, discover how to strengthen cross-functional cooperation, streamline your communication and foster a real collective dynamic within your communications department.
Digital et content
Social media strategy
How to stay on course in a constantly evolving social media landscape?
From content strategy to performance analysis, discover how to refine your social media presence, master trends and leverage data to strengthen the impact of your communications.
Advertising and digital marketing
How to create effective devices thanks to new online targeting methods?
Digital acquisition applies to all areas of external communication. Display, social ads, Google Ads, retargeting… Discover how online advertising works to support your communication objectives.
Graphic creation
How to increase visual impact and creative efficiency?
From brief to storyboard, discover how to master the codes of graphic creation and motion design to produce impactful and consistent content across all your media.
Branded podcast
How to give your brand a voice?
From editorial design to sound production, discover how to create an authentic, engaging podcast aligned with your identity to strengthen the bond with your audiences.
Mobilization et commitment
Responsible communication
How to integrate a responsible approach and make its commitments speak in its communication?
From reputational risks to new stakeholders and key tools, discover the fundamentals, the regulatory framework and the best practices of responsible COM.
Internal communication
How to engage and take action with your employees
like your managers?
Develop effective strategies to inform your employees, animate your corporate culture and support ongoing transformations.
Employer brand and HR COM
How can you make your company truly attractive and in line with candidates' expectations?
From analyzing your employer promise to showcasing your talent, discover how to build a strong, authentic employer brand that aligns with the expectations of today's candidates.
Employee Advocacy
How to transform your employees into better ambassadors for your brand?
From defining the program to its execution, discover how to deploy an authentic and engaging employee advocacy strategy to strengthen your employer brand and your visibility on social networks.
Action et reaction
PR & influence
How to make your brand shine through the media and influencers?
From editorial strategy to targeting the right media outlets, discover how to rethink your press and influencer relations to maximize the visibility, credibility and impact of your brand's and its representatives' statements.
Crisis communication
How to react quickly and appropriately in a crisis situation?
From detecting weak signals to media management, discover how to anticipate, manage and control your crisis communication to sustainably protect your organization's reputation.
Media training
How to speak effectively to the media?
From preparing your messages to managing live broadcasts, discover how to master the codes of the interview, assert your credibility and embody your communication with accuracy and confidence.
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