Training – Communication plan

From brief to communication plan: be effective

960 euros – 1 day – Face-to-face or remotely

Communication has never been so essential for business development, whether in B2B or B2C. Notoriety, loyalty, recruitment… Communicators are at the heart of the strategy while the expectations of the targets and the tools available are constantly evolving.

The objective of this We Are COM training is to give you the keys to design, implement, evaluate and optimize your communication plans. 

Communication plan trainer by We Are COM

Who Should Attend ? 🤓

Who is it for? Are you a communicator already in business and want to create, implement and optimize your communication plan for 2024? This training is for you!
Prerequisites: None…come as you are.

The objectives of the training 🚀

  1. Design a communication plan in line with the objectives of your company
  2. Be able to justify choices of tools, campaigns and budget
  3. Evaluate the results of your communication plan

Next dates : Thursday September 26, 2024
subject to a sufficient number of participants

We Are COM training takes place in small groups in order to guarantee the quality of the exchanges

Location : Face-to-face – Paris. Also available by videoconference

LevelBeginner, Intermediate and Confirmed curious

Reference : FWAC-007

Duration : 1 day (7 hours)

Price: 960 euros before tax  -15% for members of the Club We Are COM

Option: training accessible in-company here from 5 participants from the same company

without engagement

On the program for the “Brief & communication plan” training 🗓

  • The different types of communication in business and their challenges
  • Why put in place a communication plan?
  • The role of the communicator in business
  • The context of the project and the organization
  • Moving from company strategy to communication objectives
  • Carry out a communication audit
  • Practical case
  • Identify the targets of the communication plan (the 4Cs)
  • Map the different stakeholders
  • Practical case
  • Developing effective key messages: the 5 Cs rule
  • Manage the lag between sending and receiving messages
  • Optimize message impact
  • Practical case
  • From “on/offline” to “earned / owned / paid media”
  • Identify the most relevant communication channels
  • Practical case
  • Imagine communication actions & ensure their consistency
  • Choose the right result indicators (KPIs)
  • Define the schedule
  • Define the budget
  • Practical case
  • Have all or part of the communication plan carried out externally
  • Pilot the project
  • Get in-house
  • Practical case
  • Take stock of your communication plan
  • Implement corrective actions
  • Measure the effectiveness of your action plan
  • Practical case
  • Communicator's toolbox
  • Sources to follow

Why train in the communication plan with We Are COM 🚀

Training designed BY communicators, FOR communicators

We Are COM is a club of communication professionals passionate about their profession.

Our trainers are expert communicators in activity, having proven themselves in business and in training organizations.

We Are COM trainer for internal communication training
Face-to-face or remote training for internal communication at We Are COM

Training in small groups, face-to-face or video

Our “Communication Plan” training courses are accessible on site, in Paris (intramuros) or remotely (videoconference).

We guarantee a small group of participants to facilitate discussions throughout the day.

More than 2000 people trained

Since 2020, the We Are COM Club has been supporting communicators in their skills development.

The Communication Departments of large companies trust us for the training of their teams.

Group of learners during an internal communication training by We Are COM
In a few clicks


We Are COM training can be supported by your management or your training department.

We Are COM has training organization approval N ° 11922338492 ✅ Talk about it with your HR! 

As a member of the Club We Are COM, you benefit from a 15% reduction on the price of your training.

We also offer bespoke training. Do not hesitate to call 09 81 85 47 78 for any specific requests.

Our trainers are business experts, members of the We Are COM collective. They have been sharing their knowledge and best practices for several years, always keeping their practical vision of active communicators.

This training is aimed at all communicators, whether they wish to prepare their first communication plan or review the methodology and discover new communication tools.

Any questions?
The We Are COM team answers you 😎

In summary...

960 Euros

1 day (7h)

Face-to-face or remotely

Inter-company training

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