Training – HR communication & employer brand

Attract, retain and transform your teams into ambassadors

960 euros – 1 day – Face-to-face or remotely

The job market has never been so tight. Today, companies must absolutely highlight their employer brand and their employee ambassadors to promote recruitment. This requires knowing its strengths, its weaknesses but also the (new) expectations of the candidates. 

How to promote your employer brand?

Employer brand training and HR communication by We Are COM

Who Should Attend ? 🤓

Who is it for? Are you a communicator already in business and want to know how to attract candidates and retain your employees? This training is for you!
Prerequisites: None…come as you are.

The objectives of the training 🚀

  1. Take ownership of the issues and identify the levers of HR communication and employer attractiveness
  2. Define your employer promise and develop your employer image internally and externally
  3. Build and deploy an optimal "HR communication / employer brand" strategy

Next dates : Thursday February 8, 2024, Thursday November 21, 2024
subject to a sufficient number of participants

Location : Face-to-face – Paris. Also available by videoconference

Level : Beginner, Intermediate and Confirmed curious

Reference : FWAC-005

Duration : 1 day (7 hours)

Price: 960 euros before tax  -15% for members of the Club We Are COM

Option: training accessible in-company here from 5 participants from the same company

The training program 🗓

  • Context: job market and employee expectations in 2023
  • What is theth concept of "trademark BRAND"
  • Define the perimeter of the HR communication
  • Identify your priority HR issues
  • Take stock of its HR / employer communication (internal and external)
  • The key players in HR communication
  • Practical case
  • Know / establish your EVP (To employ Value Proposition) 
  • Know your internal and external targets
  • Practical case
  • Each employer brand is unique: define its expression (on the basis of its TEU)
  • Monitoring / measurement tools
  • The new employer / com HR brand strategies
  • Practical case
  • At the arrival (And even before) - de candidate experience to the experience of the new employee
  • Throughout the course of the collaboration, bring your corporate culture to life
  • To the output
  • Practical case
  • The heart of the device: le "site" careers
  • Rating sites & lthe rankings
  • Social media (pro or not!)
  • The “HR” sites and the online advertising
  • school relations, forums and fairs
  • And the rest: web series, podcast… Everything is possible!
  • Practical case
  • What is Employee Advocacy
  • Designing an Employee Advocacy Strategy (goals, identification of participants, communication, etc.)
  • Tools and performance measures
  • Practical case
  • The HR Communicator's toolbox
  • Sources to follow

Why train in internal communication with We Are COM 🚀

Training designed BY communicators, FOR communicators

We Are COM is a club of communication professionals passionate about their profession.

Our trainers are expert communicators in activity, having proven themselves in business and in training organizations.

We Are COM trainer for internal communication training
Face-to-face or remote training for internal communication at We Are COM

Privileged exchanges, face-to-face or remotely

Our training courses are accessible on site, in Paris (intramuros) or remotely (videoconference).

We guarantee a small group of participants to facilitate discussions throughout the day.

More than 2000 people trained

Since 2020, the We Are COM Club has been supporting communicators in their skills development.

The Communication Departments of large companies trust us for the training of their teams.

Group of learners during an internal communication training by We Are COM


We Are COM training can be supported by your management or your training department.

We Are COM has training organization approval N ° 11922338492 ✅ Talk about it with your HR! 

As a member of the Club We Are COM, you benefit from a 15% reduction on the price of your training.

We also offer bespoke training. Do not hesitate to call 09 81 85 47 78 for any specific requests.

Our trainers are business experts, members of the We Are COM collective. They have been sharing their knowledge and best practices for several years, always keeping their practical vision of active communicators.

This training is intended for all communicators who wish to discover internal communication or update their knowledge on the subject. 

Any questions?
The We Are COM team answers you 😎

In summary...


1 day (7h)

Face-to-face or remotely

Inter-company training

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