Training – Graphic creation and motion design

Create content that is as unique as it is impactful

960 euros – 1 day – Face-to-face or remotely

Content production has become democratized and is increasingly internalized. You still need to use the most effective tools and master the creative process! This training is aimed at those who need to brief graphic designers and motion designers internally and externally.

From the brief to the storyboard through the main principles of graphic creation and motion design, you will know how to optimize your daily content production: infographics, banners, posters, animated snack content, etc.

Social media training by We Are COM

Who Should Attend ? 🤓

Who is concerned? Are you a communications professional working in a graphic design studio and want to optimize your graphic creation? This training is for you!
Prerequisites: Experience in graphic design for corporate communication. Please bring your own computer.

The objectives of the training 🚀

  1.  Create an effective creative brief and clearly formulate your expectations
  2. Learn the main principles of graphics and motion design to optimize the production process
  3. Discover the latest trends in graphic design and motion design

Next dates : Tuesday, June 2, 2026, Wednesday, November 25, 2026
subject to a sufficient number of participants

We Are COM training courses are also available in-house for groups of 4 or more participants.

Location : Face-to-face – Paris intramuros. Also available by videoconference

LevelBeginner, Intermediate and Confirmed curious

Reference : FWAC-017

Duration : 1 day (7 hours)

Price: 960 euros before tax  -15% for members of the Club We Are COM

without engagement

The training program 🗓

  • The evolution of graphic design in the digital age and generative AI.
  • Audience expectations: consistency, visual impact, identity and accessibility.
  • Roles and interactions between communicators, graphic designers, agencies and service providers
  • Build a clear and inspiring creative brief: objectives, constraints, deliverables and visual tone.
  • Define the right deliverables according to the formats (print, digital, social media, video).
  • Creating an effective mood board: tools, visual sourcing, consistency of universe.
  • Introducing the storyboard: structuring the message and anticipating the production stages
  • The fundamentals: composition, visual hierarchy, typography, color, rhythm.
  • Adapting a concept to different media and distribution constraints.
  • Introduction to motion design: rhythm, transitions, movement, attention span.
  • Focus on tools: Figma, Photoshop, Illustrator, Midjourney, Firefly (how to choose according to your needs)
  • The major trends for 2025: inclusive design, minimalist 3D, expressive typography, immersive formats.
  • Inspirations drawn from brand content, advertising and social media.
  • Deciphering: how to integrate these trends into an existing graphic charter without losing consistency
  • Optimize collaboration with in-house graphic designers or external agencies
  • Structuring the process: validation, feedback, versions, final deliverables
  • Best practices for managing a graphic or motion design project
  • The communicator's toolbox
  • Sources to follow

Why train in graphic design with We Are COM 🚀

Training designed BY communicators, FOR communicators

We Are COM is a club of communication professionals passionate about their profession.

Our trainers are expert communicators in activity, having proven themselves in business and in training organizations.

We Are COM trainer for internal communication training
Face-to-face or remote training for internal communication at We Are COM

Privileged exchanges, face-to-face or remotely

Our training courses are accessible on site, in Paris (intramuros) or remotely (videoconference).

We guarantee a small group of participants to facilitate discussions throughout the day.

More than 3 people trained

Since 2020, the We Are COM Club has been supporting communicators in their skills development.

The Communication Departments of large companies trust us for the training of their teams.

Group of learners during an internal communication training by We Are COM
In a few clicks

F.A.Q.

We Are COM training can be supported by your management or your training department.

We Are COM has the Training Organization approval No. 11757024175 ✅ Talk to your HR about it! 

We Are COM and its certified partner also allow you to benefit OPCO – QUALIOPI financing (subject to acceptance by your funding organization). 

As a member of the We Are COM Club, you benefit from a 15% reduction on the price of your training (excluding OPCO financing).

We also offer this training in-house, for groups of 4 or more participants.

You can request a quote by clicking on the “I request a quote” buttons on this page.

Do not hesitate to call us at 09 81 85 47 78 for any questions or specific requests.

Our trainers are business experts, members of the We Are COM collective. They have been sharing their knowledge and best practices for several years, always keeping their practical vision of active communicators.

This training is aimed at all communicators who are in contact with graphic teams and/or who have to brief/supervise the creation or who are in a graphic studio and want to challenge their practices.

This training is delivered in a hybrid format (unless specifically contraindicated) with:

  • a physical location within the city limits of Paris
  • a TEAMS video conference

The training sessions start at 9:30 am and end at 17:45 pm. 

This training requires a computer (professional or personal).

Any questions?
The We Are COM team answers you 😎

In summary...

960 Euros

1 day (7h)

Face-to-face or remotely

Intra or inter-company

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