Press & influence relations are now at the heart of our organisations. Modern PR techniques have greatly increased their influence on business performance. Indeed, new technologies – and new forms of influence – have increased their potential tenfold. Provided you are familiar with these media and their modes of operation.
The objective of this We Are COM training is to enable you to identify the fundamental principles of press relations, to know the issues and objectives of journalists and influencers and to master the new tools to create the most effective content possible for you and your targets.
From the identification of journalists to the press release through editorial methods as well as reminders and tools for measuring your actions, you will have the opportunity to discover the most effective mechanisms and devices and to share your issues during practical workshops.
Next dates : Thursday December 5, 2024, Wednesday March 12, Wednesday October 8, 2025
subject to a sufficient number of participants
We Are COM training courses are also available in-house for groups of 4 or more participants.
Location : Face-to-face – Paris. Also available by videoconference
Level : Beginner, Intermediate and Confirmed curious
Reference : FWAC-008
Duration : 1 day (7 hours)
Price: 960 euros before tax -15% for members of the Club We Are COM
Who is it for? Are you a communicator already in business and need to improve your skills in press relations & influence? Do you want to communicate effectively with the media and need to get ahead of industry trends? This training is for you!
Prerequisites: None…come as you are.
We Are COM has the Training Organization approval No. 11757024175 ✅ Talk to your HR about it!
We Are COM and its certified partner also allow you to benefit from OPCO – QUALIOPI financing (subject to acceptance by your financing organization).
1 day (7h)
Face-to-face and remotely
Inter-company training
QUALIOPI training
