Training – Press relations & influence

Create and manage a PR strategy in the digital age

Press and influence relations are now at the heart of our organizations. Modern PR techniques have significantly increased their influence on business performance. Indeed, new technologies—and new forms of influence—have increased their potential tenfold. This is provided you have a good understanding of these media and how they work.

The objective of this We Are COM training is to enable you to identify the fundamental principles of press relations, to know the issues and objectives of journalists and influencers and to master the new tools to create the most effective content possible for you and your targets.

PR training at we Are COM: Creating and managing a PR strategy in the digital age

Who Should Attend ? 🤓

Who is concerned? Are you a communicator already in business and need to improve your skills in press relations & influence? Do you want to communicate effectively with the media and need to get ahead of industry trends? This training is for you!

Prerequisites: None… come as you are (and with your computer!).

The objectives of the training 🚀

  1. Identify the fundamental principles, the key actors and know the issues of relations with the media 
  2. Implement an effective press relations & influence strategy
  3. Know how to measure the impact of your actions

Next dates Thursday, June 11, 2026 - Thursday, November 19, 2026

subject to a sufficient number of participants

We Are COM training courses are also available in-house for groups of 4 or more participants.

Location : Face-to-face – Paris. Also available by videoconference

LevelBeginner, Intermediate

Reference : FWAC-008

Duration : 1 day (7 hours)

Price: 960 euros before tax  -15% for members of the Club We Are 

intra or inter company

The "PR and Influence" training program 🗓

  • The role of PR in business
  • PR & influence: two sides of the same coin
  • The codes and practices of journalists / influencers in the digital age
  • Focus on… PR: an expertise to internalize?
  • Defining the objectives of a PR strategy
  • Identify your PR target – tools and techniques for creating your “press” file
  • Practical case
  • Media Relations Best Practices – Building Lasting Relationships
  • Editorial techniques: storytelling and powerful messages
  • Practical case
  • PR: “agenda-driven” communication: from chestnuts to proactive actions
  • Opportunism in PR – writing “for” journalists
  • Focus on: the voice of managers and employees in PR
  • Practical case
  • At the heart of the system: press releases and press kit
  • The institutional site and its press area
  • Social media as a point of contact
  • Techniques specific to influence mechanics
  • Focus on… the legal framework
  • Practical case
  • Set up press monitoring and alerts
  • Define the performance indicators of its press relations campaigns.
  • Valuing its benefits internally and setting up distribution schemes
  • Practical case
  • Preparing for the crisis: monitoring, mapping and media training
  • Acting in the event of a crisis: good practices and raising awareness
  • Learning from the crisis: feedback
  • Practical case

Why train in internal communication with We Are COM 🚀

Training designed BY communicators, FOR communicators

We Are COM is a club of communication professionals passionate about their profession.

Our trainers are expert communicators in activity, having proven themselves in business and in training organizations.

We Are COM trainer for internal communication training
Face-to-face or remote training for internal communication at We Are COM

Privileged exchanges, face-to-face or remotely

Our training courses are accessible on site, in Paris (intramuros) or remotely (videoconference).

We guarantee a small group of participants to facilitate discussions throughout the day.

More than 2000 people trained

Since 2020, the We Are COM Club has been supporting communicators in their skills development.

The Communication Departments of large companies trust us for the training of their teams.

Group of learners during an internal communication training by We Are COM
without engagement

F.A.Q.

We Are COM training can be supported by your management or your training department.

We Are COM has training organization approval N ° 11922338492 ✅ Talk about it with your HR! 

As a member of the Club We Are COM, you benefit from a 15% reduction on the price of your training.

We also offer bespoke training. Do not hesitate to call 09 81 85 47 78 for any specific requests.

Our trainers are business experts, members of the We Are COM collective. They have been sharing their knowledge and best practices for several years, always keeping their practical vision of active communicators.

This training is intended for all communicators who wish to discover internal communication or update their knowledge on the subject. 

This training is delivered in a hybrid format (unless specifically contraindicated) with:

  • a physical location within the city limits of Paris
  • a TEAMS video conference

The training sessions start at 9:30 am and end at 17:45 pm. 

This training requires a computer (professional or personal).

Any questions?
The We Are COM team answers you 😎

In summary...

960 Euros

1 day (7h)

Face-to-face or remotely

Within or between companies

These trainings may also interest you 👀

Crisis communication
Crisis communication
We are com training communication plan
Communication Plan

In the meantime, the We Are COM team offers you 📚

Share This