Training – Press relations & influence

Create and manage a PR strategy in the digital age

Press relations & influence training by We Are COM

Press & influence relations are now at the heart of our organisations. Modern PR techniques have greatly increased their influence on business performance. Indeed, new technologies – and new forms of influence – have increased their potential tenfold. Provided you are familiar with these media and their modes of operation.

The objective of this We Are COM training is to enable you to identify the fundamental principles of press relations, to know the issues and objectives of journalists and influencers and to master the new tools to create the most effective content possible for you and your targets.

From the identification of journalists to the press release through editorial methods as well as reminders and tools for measuring your actions, you will have the opportunity to discover the most effective mechanisms and devices and to share your issues during practical workshops.

Next dates : Thursday December 5, 2024
subject to a sufficient number of participants

Location : Face-to-face – Paris. Also available by videoconference

LevelBeginner, Intermediate and Confirmed curious

Reference : FWAC-008

Duration : 1 day (7 hours)

Price: 960 euros before tax  -15% for members of the Club We Are COM

Option: training accessible in-company here from 5 participants from the same company

Who Should Attend ? 🤓

Who is it for? Are you a communicator already in business and need to improve your skills in press relations & influence? Do you want to communicate effectively with the media and need to get ahead of industry trends? This training is for you!
Prerequisites: None…come as you are.

The objectives of the training 🚀

  1. Identify the fundamental principles, the key actors and know the issues of relations with the media 
  2. Implement an effective press relations & influence strategy
  3. Know how to measure the impact of your actions

The training program 🗓

  • The role of PR in business
  • PR & influence: two sides of the same coin
  • The codes and practices of journalists / influencers in the digital age
  • Focus on… PR: an expertise to internalize?
  • Defining the objectives of a PR strategy
  • Identify your PR target – tools and techniques to create your “press” file
  • Practical case
  • Media Relations Best Practices – Building Lasting Relationships
  • Editorial techniques: storytelling and powerful messages
  • Practical case
  • PR: communication “on the agenda”: ​​from chestnut trees to proactive actions
  • Opportunism in PR – writing “for” journalists
  • Focus on: the voice of managers and employees in PR
  • Practical case
  • At the heart of the system: press releases and press kit
  • The institutional site and its press area
  • Social media as a point of contact
  • Techniques specific to influence mechanics
  • Focus on… the legal framework
  • Practical case
  • Set up press monitoring and alerts
  • Define the performance indicators of its press relations campaigns.
  • Valuing its benefits internally and setting up distribution schemes
  • Practical case
  • Preparing for the crisis: monitoring, mapping and media training
  • Acting in the event of a crisis: good practices and raising awareness
  • Learning from the crisis: feedback
  • Practical case
  • The communicator's toolbox
  • Sources to follow

Financing solutions 💶

We Are COM has training organization approval N ° 11922338492 ✅ Talk to your HR about it! 

We Are COM and its certified partner also allow you to benefit from OPCO – QUALIOPI financing (subject to acceptance by your financing organization). 

In summary...

1 day (7h)

Face-to-face and remotely

Inter-company training

QUALIOPI training

These trainings may also interest you 👀

Crisis communication
Crisis communication
We are com training communication plan
Communication plans

In the meantime, the We Are COM team offers you 📚

Share This