Training – Press relations & influence
Press and influence relations are now at the heart of our organizations. Modern PR techniques have significantly increased their influence on business performance. Indeed, new technologies—and new forms of influence—have increased their potential tenfold. This is provided you have a good understanding of these media and how they work.
The objective of this We Are COM training is to enable you to identify the fundamental principles of press relations, to know the issues and objectives of journalists and influencers and to master the new tools to create the most effective content possible for you and your targets.
Who is concerned? Are you a communicator already in business and need to improve your skills in press relations & influence? Do you want to communicate effectively with the media and need to get ahead of industry trends? This training is for you!
Prerequisites: None… come as you are (and with your computer!).
Next dates Thursday, June 11, 2026 - Thursday, November 19, 2026
subject to a sufficient number of participants
We Are COM training courses are also available in-house for groups of 4 or more participants.
Location : Face-to-face – Paris. Also available by videoconference
Level : Beginner, Intermediate
Reference : FWAC-008
Duration : 1 day (7 hours)
Price: 960 euros before tax -15% for members of the Club We Are
We Are COM is a club of communication professionals passionate about their profession.
Our trainers are expert communicators in activity, having proven themselves in business and in training organizations.
Our training courses are accessible on site, in Paris (intramuros) or remotely (videoconference).
We guarantee a small group of participants to facilitate discussions throughout the day.
Since 2020, the We Are COM Club has been supporting communicators in their skills development.
The Communication Departments of large companies trust us for the training of their teams.
We Are COM training can be supported by your management or your training department.
We Are COM has training organization approval N ° 11922338492 ✅ Talk about it with your HR!
As a member of the Club We Are COM, you benefit from a 15% reduction on the price of your training.
We also offer bespoke training. Do not hesitate to call 09 81 85 47 78 for any specific requests.
Our trainers are business experts, members of the We Are COM collective. They have been sharing their knowledge and best practices for several years, always keeping their practical vision of active communicators.
This training is intended for all communicators who wish to discover internal communication or update their knowledge on the subject.
This training is delivered in a hybrid format (unless specifically contraindicated) with:
The training sessions start at 9:30 am and end at 17:45 pm.
This training requires a computer (professional or personal).
960 Euros
1 day (7h)
Face-to-face or remotely
Within or between companies
