Training – Online Advertising

Create effective web advertising devices

960 euros – 1 day – Face-to-face or remotely

Online advertising is everywhere. It's most often associated with e-commerce, but it can also be a key element in employer branding and customer loyalty in B2B. It's a constantly evolving environment with its own vocabulary and codes.

From an overview of online advertising solutions to best writing practices, including buying and targeting methods, you will have the opportunity to discover the most effective mechanisms and share your challenges during practical workshops.

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Who Should Attend ? 🤓

Who is concerned? Are you a communicator already in business and want to discover the ecosystem of online advertising to carry out effective actions? This training is for you!
Prerequisites: None… Come as you are (with your computer!)

The objectives of the training 🚀

  1. Understand the online advertising ecosystem
  2. Be able to choose the best online advertising strategy to meet your objectives
  3. Understand the mechanics of display, SEA or social ads campaigns and evaluate the results of your campaign

next Date Tuesday, March 31, 2026 - Tuesday, November 17, 2026
subject to a sufficient number of participants

We Are COM training courses are also available in-house for groups of 4 or more participants.

Location : Face-to-face – Paris. Also available by videoconference

LevelBeginner

Reference : FWAC-009

Duration : 1 day (7 hours)

Price: 960 euros before tax  -15% for members of the Club We Are COM

intra or inter company

The training program 🗓

  • The digital tunnel and new customer journeys
  • The POEM model and media complementarity
  • Solution overview
  • The players in the sector and their mode of operation
  • From space buying to audience buying
  • Retargeting
  • From its marketing objective…
  • … choosing your campaign objective (fame / consideration / conversion / loyalty)
  • Choice of solution / platform
  • Define your budget
  • Definition of targeting
  • Practical case
  • The creative concept at the heart of the project
  • Copywriting: the art of persuading with texts
  • The creation and the different formats available
  • Landing pages – the key to conversion
  • Practical case
  • From campaign objectives to success indicators
  • The tools to manage your campaign: from Google Tag Manager to Pixel Meta
  • Focus on A/B testing
  • Practical case
  • Communicator's toolbox
  • Sources to follow

Why train in online advertising with We Are COM 🚀

Training designed BY communicators, FOR communicators

We Are COM is a club of communication professionals passionate about their profession.

Our trainers are expert communicators in activity, having proven themselves in business and in training organizations.

We Are COM trainer for internal communication training
Face-to-face or remote training for internal communication at We Are COM

Privileged exchanges, face-to-face or remotely

Our training courses are accessible on site, in Paris (intramuros) or remotely (videoconference).

We guarantee a small group of participants to facilitate discussions throughout the day.

More than 3400 people trained

Since 2020, the We Are COM Club has been supporting communicators in their skills development.

The Communication Departments of large companies trust us for the training of their teams.

Group of learners during an internal communication training by We Are COM

F.A.Q.

We Are COM training can be supported by your management or your training department.

We Are COM has training organization approval N ° 11922338492 ✅ Talk about it with your HR! 

As a member of the Club We Are COM, you benefit from a 15% reduction on the price of your training.

We also offer bespoke training. Do not hesitate to call 09 81 85 47 78 for any specific requests.

Our trainers are business experts, members of the We Are COM collective. They have been sharing their knowledge and best practices for several years, always keeping their practical vision of active communicators.

This training is aimed at all communicators who wish to discover the mechanisms of online advertising in order to be able to manage their first digital project.

This training is delivered in a hybrid format (unless specifically contraindicated) with:

  • a physical location within the city limits of Paris
  • a TEAMS video conference

The training sessions start at 9:30 am and end at 17:45 pm. 

This training requires a computer (professional or personal).

Any questions?
The We Are COM team answers you 😎

In summary...

960 Euros

1 day (7h)

Face-to-face or remotely

Inter-company training

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