Training – Social Media

Managing your brand's presence and performance on social media

960 euros – 1 day – Face-to-face or remotely

Social media has become the beating heart of brand communication. But in an era of content saturation, new formats, and the massive arrival of AI, how can brands stay on course, drive performance, and remain relevant?

This one-day training course is designed for communications professionals and social media managers who want to deepen their understanding of platforms, trends, and tools. You will learn how to build a coherent social media strategy, monitor your performance, and leverage data to optimize your online presence.

Who Should Attend ? 🤓

Who is it for? Community Manager, Social media manager
Prerequisites: Experience in social media management. Please bring your own computer.

The objectives of the training 🚀

  1. Manage your brand's social media strategy in line with overall communication objectives
  2. Analyze performance and adapt content according to platforms, audiences, and trends
  3. Leveraging data and insights to guide the creation and dissemination of messages
  4. Optimize monitoring, analysis, and creation processes using AI, without creating a dependency.
  5. Strengthen the consistency, creativity and added value of your social media communications

Next dates : Wednesday, March 18, 2026, Wednesday, October 28, 2026
subject to a sufficient number of participants

We Are COM training courses are also available in-house for groups of 4 or more participants.

Location Hybrid (In-person – Paris and videoconference)

Level : Intermediate

Reference : FWAC-022

Duration : 1 day (7 hours)

Price: 960 euros before tax  -15% for members of the Club We Are COM

intra or inter company

The training program 🗓

  • Overview: major developments in platforms (LinkedIn, Instagram, TikTok, X, YouTube, Threads, etc.).
  • New algorithmic logics: authenticity, creativity and niche engagement.
  • Trends to watch: short video formats, UGC content, social audio, micro-communities.
  • From the overall communication plan to the social media strategy: objectives, targets, messages and channels.
  • Positioning your brand on platforms: consistency of tone, territory of expression, differentiation.
  • Implementing an engagement strategy: activation, conversation, loyalty
  • Formats to prioritize depending on the platforms and audiences.
  • Storytelling, tone, timing: how to create content that captures attention.
  • The importance of editorial design and branding on social media.
  • Case study: analysis of a high-engagement social media campaign (B2B or B2C)
  • How AI is transforming social media jobs: monitoring, creation, analysis and moderation.
  • Overview of AI tools useful to community managers (ChatGPT, Recraft, HeyGen, etc.).
  • Practical exercises :
    • Create an effective prompt to generate a post.
    • To synthesize trend monitoring from multiple sources.
    • Reflection: finding the right balance between human creativity and AI assistance
  • Define the right indicators: awareness, engagement, conversion, influence.
  • Build a dashboard that is useful for the communications department.
  • Read, interpret and share the results to guide the strategy.
  • Workshop: Building a mini steering scorecard tailored to your brand
  • The community manager toolbox
  • Sources to follow

Why train in social media with We Are COM 🚀

Training designed BY communicators, FOR communicators

We Are COM is a club of communication professionals passionate about their profession.

Our trainers are expert communicators in activity, having proven themselves in business and in training organizations.

We Are COM trainer for internal communication training
Face-to-face or remote training for internal communication at We Are COM

Privileged exchanges, face-to-face or remotely

Our training courses are accessible on site, in Paris (intramuros) or remotely (videoconference).

We guarantee a small group of participants to facilitate discussions throughout the day.

More than 3400 people trained

Since 2020, the We Are COM Club has been supporting communicators in their skills development.

The Communication Departments of large companies trust us for the training of their teams.

Group of learners during an internal communication training by We Are COM
without engagement

F.A.Q.

We Are COM training can be supported by your management or your training department.

We Are COM has training organization approval N ° 11922338492 ✅ Talk about it with your HR! 

As a member of the Club We Are COM, you benefit from a 15% reduction on the price of your training.

We also offer bespoke training. Do not hesitate to call 09 81 85 47 78 for any specific requests.

Our trainers are business experts, members of the We Are COM collective. They have been sharing their knowledge and best practices for several years, always keeping their practical vision of active communicators.

This training is aimed at community managers, social media managers, or any communicator with "social media" responsibilities who wants to optimize their content production for greater efficiency and impact.

This training is delivered in a hybrid format (unless specifically contraindicated) with:

  • a physical location within the city limits of Paris
  • a TEAMS video conference

The training sessions start at 9:30 am and end at 17:45 pm. 

This training requires a computer (professional or personal).

Any questions?
The We Are COM team answers you 😎

In summary...

960 Euros

1 day (7h)

Face-to-face or remotely

Inter-company training

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