Training – Social Media

Decode the algorithms and boost your social media

960 euros – 1 day – Face-to-face or remotely

86% of French people are present on social media. Product communication, B2B or employer branding, you now need to understand the algorithms and know the codes of these channels to grow your audiences and generate engagement, on all subjects. Discover the “behind the scenes” of these platforms, from LinkedIn to Tiktok. 

Social media training by We Are COM

Who Should Attend ? 🤓

Who is it for? Are you a communicator already in business and want to know more about the possibilities offered by social media? This training is for you!
Prerequisites: None…come as you are.

The objectives of the training 🚀

  1. Appropriate the challenges and opportunities offered by social media
  2. Build and deploy an optimal social media strategy
  3. Know the tools and sources to quickly produce high-impact content to create, animate, develop online communities 

Next dates : Thursday January 25, 2024, Thursday July 4, 2024
subject to a sufficient number of participants

We Are COM training takes place in small groups in order to guarantee the quality of the exchanges

Location : Face-to-face – Paris. Also available by videoconference

LevelBeginner, Intermediate and Confirmed curious

Reference : FWAC-001

Duration : 1 day (7 hours)

Price: 960 euros before tax  -15% for members of the Club We Are COM

Option: training accessible in-company here from 5 participants from the same company

The training program 🗓

  • Social media, kezako?
  • Uses and trends in France and around the world
  • The impact of social media on business communication
  • The role of the community manager vs that of the social media manager in business
  • Social media to boost your business
  • Focus on Facebook
  • Focus on Instagram
  • Practical case
  • Beyond fun: bringing your brand to life on social media
  • Social media, place of e-reputation
  • Focus on Twitter
  • Practical case
  • Employer branding in the age of social media
  • Focus on LinkedIn
  • Practical case
  • Influencer relationships
  • Zoom on Youtube
  • Focus on TikTok
  • Practical case
  • Define your action plan and objectives
  • Define your editorial line and create your publication schedule
  • The community manager toolbox
  • Sources to follow

Why train in social media with We Are COM 🚀

Training designed BY communicators, FOR communicators

We Are COM is a club of communication professionals passionate about their profession.

Our trainers are expert communicators in activity, having proven themselves in business and in training organizations.

We Are COM trainer for internal communication training
Face-to-face or remote training for internal communication at We Are COM

Privileged exchanges, face-to-face or remotely

Our training courses are accessible on site, in Paris (intramuros) or remotely (videoconference).

We guarantee a small group of participants to facilitate discussions throughout the day.

More than 2000 people trained

Since 2020, the We Are COM Club has been supporting communicators in their skills development.

The Communication Departments of large companies trust us for the training of their teams.

Group of learners during an internal communication training by We Are COM


We Are COM training can be supported by your management or your training department.

We Are COM has training organization approval N ° 11922338492 ✅ Talk about it with your HR! 

As a member of the Club We Are COM, you benefit from a 15% reduction on the price of your training.

We also offer bespoke training. Do not hesitate to call 09 81 85 47 78 for any specific requests.

Our trainers are business experts, members of the We Are COM collective. They have been sharing their knowledge and best practices for several years, always keeping their practical vision of active communicators.

This training is intended for all communicators who wish to discover internal communication or update their knowledge on the subject. 

Any questions?
The We Are COM team answers you 😎

In summary...


1 day (7h)

Face-to-face or remotely

Inter-company training

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