960 euros – 1 day – Face-to-face or remotely
In an environment where communication is no longer limited to broadcasting messages, but aims to generate engagement, trust and measurable impact, this day gives you the keys to structure, manage and enhance the performance of your communication actions.
You will leave with a concrete action plan and operational tools to align your communication indicators with your organization's objectives.
Who is it for? Are you a communications manager, CSR manager, employer branding specialist, internal communications manager, or working in an agency, and do you want to implement a performance and impact-driven approach to your communication activities? This training is for you!
Prerequisites: Experience in communication (minimum 2 years recommended). Previous experience in designing or managing a communication campaign. Providing a case study or campaign you wish to evaluate would be an asset.
Next dates Thursday, April 16, 2026, Wednesday, October 28, 2026
subject to a sufficient number of participants
We Are COM training courses are also available in-house for groups of 4 or more participants.
Location : Face-to-face – Paris. Also available by videoconference
Level : Intermediate, Advanced
Reference : FWAC-024
Duration : 1 day (7 hours)
Price: 960 euros before tax -15% for members of the Club We Are COM
We Are COM is a club of communication professionals passionate about their profession.
Our trainers are expert communicators in activity, having proven themselves in business and in training organizations.
Our “Communication Plan” training courses are available on-site, in Paris (intra-city) or remotely (videoconference).
We guarantee a small group of participants to facilitate discussions throughout the day.
Since 2020, the We Are COM Club has been supporting communicators in their skills development.
The Communication Departments of large companies trust us for the training of their teams.
We Are COM training can be supported by your management or your training department.
We Are COM has the Training Organization approval No. 11757024175 ✅ Talk to your HR about it!
We can also offer you QUALIOPI financing, thanks to our partner Business+Formation.
As a member of the Club We Are COM, you benefit from a 15% reduction on the price of your training.
We also offer this training in-house, for groups of 4 or more participants.
You can request a quote by clicking on the “I request a quote” buttons on this page.
Do not hesitate to call us at 09 81 85 47 78 for any questions or specific requests.
Our trainers are business experts, members of the We Are COM collective. They have been sharing their knowledge and best practices for several years, always keeping their practical vision of active communicators.
This one-day (7-hour) training course is aimed at communication managers, CSR managers, employer branding managers, internal communication managers and agencies.
It addresses the levers and performance indicators in an impact-based approach: reputation, influence, usefulness, engagement.
The program includes: differentiating between performance and impact, building an evaluation grid, choosing and implementing the right tools (dashboards, monitoring, scorecards), interpret the data, and promote the results internally. Alternating between theory, feedback from experience, and practical exercises.
This training is delivered in a hybrid format (unless specifically contraindicated) with:
The training sessions start at 9:30 am and end at 17:45 pm.
This training requires a computer (professional or personal).
960 Euros
1 day (7h)
Face-to-face or remotely
within or between companies
