Training – Employee advocacy

Unite and amplify the voices of your employees on social media

960 euros – 1 day – Face-to-face or remotely

In a context where the word of employees inspires more trust than that of brands, employee advocacy is emerging as a strategic lever for communication and attractiveness.

This one-day training course will enable you to design and lead an internal ambassador program aligned with your employer branding strategy. You will learn how to unite employees around authentic communication, highlight their expertise, and strengthen your organization's reputation on social media.

Training - Employee Advocacy

Who Should Attend ? 🤓

Who is it for? Are you a communications professional specializing in internal communications, HR, or employer branding, and need to implement an ambassador program? This training is for you!
Prerequisites: None… Come as you are (with your computer).

The objectives of the training 🚀

  1. Understanding the challenges and benefits of an ambassador program
  2. Design and structure an internal ambassador program, from the social media charter to the engagement plan.
  3. Identify, mobilize and support employee ambassadors according to their profiles and motivations.
  4. Providing engaging content and appropriate tools to amplify brand visibility
  5. Measure and assess the impact of the program through performance and engagement indicators

Next dates Friday, March 20, 2026 - Tuesday, October 20, 2026
subject to a sufficient number of participants

We Are COM training courses are also available in-house for groups of 4 or more participants.

Location : Face-to-face – Paris. Also available by videoconference

Level : Beginner, Intermediate

Reference : FWAC-020

Duration : 1 day (7 hours)

Price: 960 euros before tax  -15% for members of the Club We Are CO

intra or inter company

The "employee advocacy" training program 🗓 (new for 2026)

  • Discover the foundations and benefits of an ambassador strategy
  • Defining Employee Advocacy: principles and impacts on employer branding.
  • Identify the benefits for the company, employees, and customers
  • Explore concrete cases and inspiring best practices
  • Select and unite profiles with high potential for internal influence
  • Identify the motivated and willing employees
  • Identify their motivators and value them
  • Laying the foundations for a responsible and motivating communication framework
  • Produce relevant and engaging content for social media
  • Define the formats and messages adapted to each platform
  • Promote co-creation of content between brand and employees
  • Supporting ambassadors in public speaking and storytelling
  • Establish monitoring indicators and embed the approach in the company culture
  • Define clear KPIs: engagement, reach, awareness, recruitment
  • Recognizing the contribution of ambassadors and sharing successes
  • Maintaining engagement through recognition, ongoing training, and feedback

Why train in internal communication with We Are COM 🚀

Training designed BY communicators, FOR communicators

We Are COM is a club of communication professionals passionate about their profession.

Our trainers are expert communicators in activity, having proven themselves in business and in training organizations.

We Are COM trainer for internal communication training
Face-to-face or remote training for internal communication at We Are COM

Privileged exchanges, face-to-face or remotely

Our training courses are accessible on site, in Paris (intramuros) or remotely (videoconference).

We guarantee a small group of participants to facilitate discussions throughout the day.

More than 3400 people trained

Since 2020, the We Are COM Club has been supporting communicators in their skills development.

The Communication Departments of large companies trust us for the training of their teams.

Group of learners during an internal communication training by We Are COM
without engagement

F.A.Q.

We Are COM training can be supported by your management or your training department.

We Are COM has the Training Organization approval No. 11757024175 ✅ Talk to your HR about it! 

We can also offer you QUALIOPI financing, thanks to our partner Business+Formation.

As a member of the Club We Are COM, you benefit from a 15% reduction on the price of your training.

We also offer this training in-house, for groups of 4 or more participants.

You can request a quote by clicking on the “I request a quote” buttons on this page.

Do not hesitate to call us at 09 81 85 47 78 for any questions or specific requests.

Our trainers are business experts, members of the We Are COM collective. They have been sharing their knowledge and best practices for several years, always keeping their practical vision of active communicators.

This training is aimed at all communicators who wish to implement an employee advocacy program or who wish to optimize their current ambassador program.

This training is delivered in a hybrid format (unless specifically contraindicated) with:

  • a physical location within the city limits of Paris
  • a TEAMS video conference

The training sessions start at 9:30 am and end at 17:45 pm. 

This training requires a computer (professional or personal).

Any questions?
The We Are COM team answers you 😎

In summary...

960 Euros

1 day (7h)

Face-to-face or remotely

Within or between companies

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