Training – UX writing & copywriting

Write to convince

960 euros – 1 day – Face-to-face or remotely

In 2023, in one day, we will produce as much content as in the entire year of 2003. A challenge to navigate but also to bring out content. Writing on the web is a real development lever for organizations. However, it requires mastering technical, stylistic and creative aspects to be effective.

The objective of this We Are COM training is to give you the keys to produce visible and impactful content on the web.

We Are COM training on UX writing and copywriting

Who Should Attend ? 🤓

Who is it for? Are you a communicator already in business and want to give even more strength to your writing (website, social media, etc.)? This training is for you!
Prerequisites: None…come as you are.

The objectives of the training 🚀

  1. Understand UX writing and copywriting and their roles in the design of communication tools
  2. Learn to structure and write persuasive texts that support your communication objectives 
  3. Provide resources to continue to improve and test writing techniques

Next dates : Thursday April 4, 2024 (remote only)
subject to a sufficient number of participants

We Are COM training takes place in small groups in order to guarantee the quality of the exchanges

Location : Face-to-face – Paris. Also available by videoconference

LevelBeginner, Intermediate and Confirmed curious

Reference : FWAC-002

Duration : 1 day (7 hours)

Price: 960 euros before tax  -15% for members of the Club We Are COM

Option: training accessible in-company here from 5 participants from the same company

The “UX writing and copywriting” training program 🗓

  • From “school” writing to journalistic writing to copywriting
  • The specificities and constraints of writing for the web
  • Web tools for writing and being read
  • A new ecosystem
  • The objectives of your content
  • The structure of effective content – ​​the 5P approach
  • The new working “frameworks”
  • Practical case
  • The fundamentals of SEO
  • Optimize content for social media
  • Practical case
  • Principles of copywriting
  • Creativity is not dead!
  • Get inspired without copying
  • Testing and A/B testing
  • Focus on… Landing Pages
  • Practical case
  • The principles of UX writing
  • Psychology in UX writing
  • The user journey
  • Test and A/B test!
  • Practical case
  • The communicator's toolbox
  • Sources to follow

Why train in writing for the web with We Are COM 🚀

Training designed BY communicators, FOR communicators

We Are COM is a club of communication professionals passionate about their profession.

Our trainers are expert communicators in activity, having proven themselves in business and in training organizations.

We Are COM trainer for internal communication training
Face-to-face or remote training for internal communication at We Are COM

Privileged exchanges, face-to-face or remotely

Our training courses are accessible on site, in Paris (intramuros) or remotely (videoconference).

We guarantee a small group of participants to facilitate discussions throughout the day.

More than 2000 people trained

Since 2020, the We Are COM Club has been supporting communicators in their skills development.

The Communication Departments of large companies trust us for the training of their teams.

Group of learners during an internal communication training by We Are COM


We Are COM training can be supported by your management or your training department.

We Are COM has training organization approval N ° 11922338492 ✅ Talk about it with your HR! 

As a member of the Club We Are COM, you benefit from a 15% reduction on the price of your training.

We also offer bespoke training. Do not hesitate to call 09 81 85 47 78 for any specific requests.

Our trainers are business experts, members of the We Are COM collective. They have been sharing their knowledge and best practices for several years, always keeping their practical vision of active communicators.

This training is intended for all communicators who wish to discover internal communication or update their knowledge on the subject. 

Any questions?
The We Are COM team answers you 😎

In summary...


1 day (7h)

Face-to-face or remotely

Inter-company training

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