P
- Peer-to-peer (P2P)
- PAF (French Audiovisual Landscape)
- Home page
- Page view
- Panel
- DTP (Computer Aided Publishing)
- Referral
- Antenna share
- Advertising market share
- PDF (Portable Document Format)
- peak time
- Periodicity
- Pay and play / Pay per play
- Periodic
- Phishing
- Photo Library
- Footer
- Pigeon
- Freelance
- Pile
- pixel
- Product placement
- High availability
- Plug and play
- Pluralism
- Map
- Podcasting
- Police
- pop up
- Portage
- Positioning
- Post
- Post test
- Pre-test
- Primetime
- Shooting
- Production
- Profiling
- Prospect
- Pseudonym
- Public
- Publication
- Advertising
- Point-of-sale (POS) advertising
- Direct mail
- Power of a medium
- pure players
- Prospect Relationship Management
- Customer journey
- phygital