THEAugmented Reality (or Augmented Reality in French), abbreviated as AR, is a technology that superimposes digital elements (images, sounds, videos, information) on the user's real environment, in real time.
Unlike the virtual reality (VR), which immerses the user in a completely virtual world, augmented reality enriches the perception of the physical world by adding information or digital objects, while allowing the user to stay connected to their real environment.
For communications professionals, AR offers an opportunity to create immersive experiences that captivate and engage audiences while integrating digital information and interactions into their real-life daily lives.
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