Product communication corresponds to all the communication actions put in place to promote a product to potential customers. Product communication focuses on a specific good or service and emphasizes its performance, such as its usefulness, its practicality, its quality / price ratio. Brand communication corresponds to the communication strategies that enhance the brand (s) of a company, so that brand awareness comes to strengthen the visibility of the company's products in markets, especially in very crowded markets. like the consumer products market. Product communication and brand communication must be complementary in order to position a product on the market.
Join the COM pros newsletter
52.659 communicators already subscribed to our newsletter. Receive the best of business communication every month ... without a chat!
Top :) See you soon!