Definition: A communication strategy is the set of decisions determining the communication of a company, in particular the definition of the targets to be reached, the objectives of the different types of communication mobilized, the budgetary and time constraints, the timetables for the advertising campaigns ... communication strategy is based on the main types of communication: institutional communication, financial, internal and external, as well as on the product communication and brand communication. It also provides for a strategy of crisis communication.
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