Set of values, norms, behaviors, stories, rites and symbols that characterize an organization and shape its collective identity.
- Transmitted both formally (charter, onboarding, internal communication) and informally (daily practices, anecdotes, managerial postures), corporate culture influences team cohesion, employer image, and even strategic choices.
- It is alive, evolving, and often reveals the relationship that a company has with its stakeholders (employees, customers, society).
- Communicators play a central role in its storytelling and embodiment.
Learn more with testimonials from FDJ United and the RATP group
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