Definition: Direct mailing by mail or emailing is a direct marketing technique aimed at delivering to a given target a communication, often personalized, to promote a product or a service, the enhancement of a brand. The distribution file (postal address and / or email) may be derived from data collected by the advertiser or may be purchased from a third party. The return rate (percentage of positive response for 100 items) of a direct mail or emailing is considered satisfactory when it is equal to or greater than 2%, average between 2% and 0,5%, bad between 0,5% and 0 %.
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