Un influencer is a person who, through their presence and activity on social networks, blogs, videos or other digital platforms, exercises a significant influence on the opinions, behaviors, and purchasing decisions of their audience.
Influencers are often specialized in one or more fields (fashion, beauty, fitness, technology, travel, etc.) and have developed an engaged community that follows their recommendations and content.
Influencer Categories :
- Nano-influencers : Less than 10 subscribers, often very close to their community and perceived as authentic and accessible.
- Micro-influencers : Between 10 and 000 subscribers, specialized in specific niches with a high engagement rate.
- Macro-influencers : Between 100 and 000 million subscribers, with a broader reach but a potentially less intimate relationship with their audience.
- Mega-influencers : More than 1 million subscribers, often celebrities or public figures with high visibility.
Influencers have become key players in the digital and marketing landscape, capable of influencing purchasing decisions and shaping public opinions thanks to their relationship of trust with their audience (influencer marketing). Their impact depends on their ability to remain authentic and align their partnerships with the expectations of their community.