Definition: The lead is the first paragraph of a news agency dispatch that forms a whole and provides the essential information about the event following the 5W rule, that is to say "who did what, where, when and why?".
Definition: The lead is the first paragraph of a news agency dispatch that forms a whole and provides the essential information about the event following the 5W rule, that is to say "who did what, where, when and why?".
Join the COM pros newsletter
52.659 communicators already subscribed to our newsletter. Receive the best of business communication every month ... without a chat!
Top :) See you soon!