Definition: The Media Noise Unit (UBM) is a unit of measurement of the media exposure of a brand, a personality, an event or a social fact. This index is developed by the TNS-Sofres polling institute.
Definition: The Media Noise Unit (UBM) is a unit of measurement of the media exposure of a brand, a personality, an event or a social fact. This index is developed by the TNS-Sofres polling institute.
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