Definition: The English expression “Pay and play” or “Pay per play” means in French “pay and play” or “pay to play”. A model for distributing digital products on the Web implemented by publishers (e.g. online video games). It involves forcing the Internet user to first purchase the product before being able to use it (unit payment). This marketing method is the opposite of the “time-bomb”. It involves the consumer downloading and testing a software demo for free for a limited period. Beyond this period, the demo is no longer accessible and the software is locked. The Internet user is then invited to purchase the operating license to continue using the software.
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