Definition: The English expression “Pay and play” or “Pay per play” means in French "pay and day" or "pay to play". Model of distribution of digital products on the Web set up by publishers (eg online video games). It is a question of obliging the Internet user to purchase the product beforehand before being able to use it (payment per unit). This method of marketing is the opposite of the “time-bomb” (“bomb à retardation” in French). It is then for the consumer to download and test the software demo for free for a limited time. Beyond this period, the demo is no longer accessible and the software is locked. The Internet user is then invited to purchase the operating license to continue using the software.
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