Political communication covers all the communication strategies of the government, of a politician or of a party to impose itself in the public debate and convince the citizens to adhere to its ideas. The term designates both the speeches made by political leaders among themselves, in the various institutions, during public or private meetings of their parties, to the media, but also speeches made directly to the public, in particular with the means communication in the service of political leaders (support websites, published either by the candidate, or by supporters, or by brochures or political advertising. By extension, political communication is assimilated to all strategies aimed at imposing its political ideas in public debate, often through significant media experience (union officials, NGOs for example), by independent political positions (editorialists, experts), or by misappropriation of media for partisan purposes, like many newspapers published by local authorities or certain community televisions. In these cases, political communication comes close to propaganda.