Prospect Relationship Management

Definition: Prospect Relationship Management (PRM) is a set of systems to optimize the emerging relationship between a brand and prospects, in order to convert them into customers and increase the turnover of the company. The PRM makes it possible to coordinate a multi-channel customer journey (point of sale, emailing, online advertising) in order to offer a unified experience. The PRM brings together the analysis of customer data and the communication and marketing actions implemented in accordance with the General Data Protection Regulations (RGPD or GDPR in English), which entered into force on May 25, 2018.