Product communication

Product communication corresponds to all the communication actions put in place to promote a product to potential customers. Product communication focuses on a specific good or service and emphasizes its performance, such as its usefulness, its practicality, its quality / price ratio. Brand communication corresponds to the communication strategies that enhance the brand (s) of a company, so that brand awareness comes to strengthen the visibility of the company's products in markets, especially in very crowded markets. like the consumer products market. Product communication and brand communication must be complementary in order to position a product on the market.