Reels

Reels are a short video content format, typically 15 to 90 seconds, proposed by Instagram, allowing users to create and share creative and engaging videos.

Reels include editing tools, special effects, music, and editing options to allow for increased customization. This format aims to capture users' attention through quick, often entertaining content that can be discovered by a wide audience via the Reels tab from Instagram or directly into the main stream.

The Reels were introduced by Instagram in August 2020, in response to the growing popularity of TikTok, a platform focused on short videos. This format has quickly become a central part of content strategy for creators and brands on Instagram, offering a new way to connect with audiences and reach new users through a algorithm recommendation that promotes content discovery.