Definition: Social television is the set of interactions between a viewer and a television program (commenting, posting, voting, liking sending questions, etc.). Social television makes it possible to enrich the television experience and possibly to widen the audience of a TV program. It can rely on existing social networks (Facebook, Twitter, etc.) or have its own social platform (creation of a mobile application dedicated to a program, for example). This new audiovisual consumption refers to the ATAWAD (“Anytime, Anywhere, Any Device”) model and to the proliferation of screens (television, computer, smartphone, tablet, etc.).
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