Definition: store-to-web refers to all the practices that aim to refer the customer from a physical store to their e-commerce site, for example when a product is not or no longer available at the point of sale when 'it can be purchased online.
Definition: store-to-web refers to all the practices that aim to refer the customer from a physical store to their e-commerce site, for example when a product is not or no longer available at the point of sale when 'it can be purchased online.
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