Definition: the web-to-store refers to the different practices that lead a consumer to go to the store, after having carried out research on the internet. It may be, for example, to promote the implementation of a “Click & Collect” strategy.
Definition: the web-to-store refers to the different practices that lead a consumer to go to the store, after having carried out research on the internet. It may be, for example, to promote the implementation of a “Click & Collect” strategy.
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