Your 100% COM e-learning platform
Because communication is constantly evolving, We Are COM provides its members with a exclusive e-learning platform, designed to support communicators in developing their skills.
Accessible at any time, this training space allows you to train at your own pace on key topics of the profession: digital advertising, employer branding, social media, etc. Our modules are designed to be pragmatic and concrete, in order to bring you immediately actionable methods in your daily professional life.
As member of the We Are COM Club, you get a privileged access to these training courses. You just need to create your password on the platform to start your learning and enrich your expertise 🚀
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Modules already available 📚
🎯 The fundamentals of digital advertising
📢 Algorithms, formats, targeting… Digital advertising will no longer hold any secrets for you! This module offers you a complete introduction the principles and mechanics of online advertising campaigns. You will learn the role dkey players (Google, META, Criteo, etc.), you will introduce to writing methods Keywords et You will discover the essential KPIs to maximize the impact of your campaigns.
🎓 Objectives :
✅ Understand the basics of digital advertising and its ecosystem
✅ Use copywriting methods to create effective content
✅ Identify the keys to campaign performance
️ Duration : 1 time
Only people logged into their member area can see the link to the e-learning above
(I.e. Understanding employer branding before taking action
👥 Attracting and retaining talent is more strategic than ever! This training gives you the keys to employer branding : its challenges, its levers and the steps to building impactful HR communication. From the employer promise to communication tools, discover how to position your company as an attractive and authentic employer.
🎓 Objectives :
✅ Understand the fundamentals and challenges of employer branding
✅ Identify the key steps to working on your employer brand
✅ Discover employer branding tools
️ Duration : 1 hour 30
Only people logged into their member area can see the link to the e-learning above
📱 MSocial media: essentials for communicators
🔗 Social networks = essential levers of any communication strategy. This module offers you an overview of key platforms (Facebook, Instagram, LinkedIn, TikTok, X, YouTube, etc.), their specificities and best practices for engaging your audiences. You will learn to optimize your publications, analyze performance and manage your digital presence like a boss.
🎓 Objectives :
✅ Understand how the main social networks work
✅ Adopt best practices to maximize engagement
✅ Develop a social media strategy adapted to your target
️ Duration : 1 hour 30
Only people logged into their member area can see the link to the e-learning above
Want to go further? 🚀
Our e-learning training courses are a first stage to enrich your skills, but nothing replaces exchange and group practice ! To explore these themes in greater depth and further increase our expertise, We Are COM supports you with face-to-face and distance learning training, led by industry experts.
And if you have an idea or a future topic to submit to us for an e-learning module, it's here ⬇️
