Training – Responsible communication

Design COM actions to serve your CSR commitments

CSR communication and training manager

Responsible communication is a strategic issue for companies. As societal expectations have rapidly evolved, organizations must question the impact of their actions and communications. A real opportunity to transform and support the transitions underway, responsible communication benefits from being better understood, analyzed and deployed with a positive impact.

The objective of this We Are COM training is to enable you to identify the fundamental principles, to know the key players and to master the issues and the regulatory framework of responsible communication. 

From reputational risks to new stakeholders and key tools, you will have the opportunity to discover the most relevant mechanisms and share your challenges during practical workshops.

next Date : Thursday March 28, 2024, Thursday November 26, 2024
subject to a sufficient number of participants

Location : Face-to-face – Paris. Also available by videoconference

Level : Beginner, Intermediate and Confirmed curious

Reference : FWAC-004

Duration : 1 day (7 hours)

Price: 960 euros before tax  -15% for members of the Club We Are COM

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Who Should Attend ? 🤓

Who is it for? Are you a communicator already in business and want to deploy a responsible communication strategy? This training is for you!
Prerequisites: None…come as you are.

The objectives of the training 🚀

  1. Defining the scope of responsible corporate communication
  2. Align the vision, the concrete implementation and the results
  3. Deploy effective communication and monitoring tools within a constrained budget

The training program 🗓

  • The role of companies in our societies
  • The new expectations of the French
  • Corporate responsibility
  • The difference between responsible communication, CSR and sponsorship
  • The foundations and limits of its responsibility for designing an operational strategy.
  • Competitive analysis and benchmark of best practices
  • Focus on… Green washing and reputational risk
  • Develop a roadmap to effectively share your actions.
  • Practical case
  • The prerequisites to guarantee the success of its communication actions and the respect of commitments
  • Organization of the communication team around the "CSR" issue
  • Listening, consultations, interest mapping
  • Effective and responsible communication tools to increase efficiency: eco-socio design, development of messages, dissemination, transparency.
  • Practical case
  • Define specific objectives at appraisal to frame its implementation
  • Identify key indicators to monitor and improve performance
  • Structuring the evaluation action plan and the resources to be allocated
  • Develop an alert system to anticipate crises
  • Practical case
  • The communicator's toolbox
  • Sources to follow to stay up to date on financial communication obligations 

Financing solutions 💶

We Are COM has training organization approval N ° 11922338492 ✅ Talk to your HR about it! 

Your trainer

Céline MAS, committed communicator

Evaluation specialist, expert in data & responsible communication, Céline in particular founded Return for Society, an entrepreneurial network around support for impact after 15 years of experience in consulting. 
She very regularly supports public and private organizations in the development and implementation of their responsible communication and its measurement. 

Passionate about books and writing, she has published or co-published several professional works (including the Communicator 7,8,9) and novels and theatrical works. 

She has been committed to the United Nations and to equality for 20 years, a fine connoisseur of the SDGs and diversity issues. 
Graduate of Sciences Po, Celsa, ESSEC, speaker at Essec and Celsa, trained in coaching (HEC), foresight (IFS) and the neurocognitive and behavioral approach (INC). 

Analysis

In summary...

1 day (7h)

Face-to-face and remotely

Inter-company training

QUALIOPI training

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