Training – HR communication & employer brand

Attract, retain and transform your employees into ambassadors

We Are COM training in employer branding & HR communication

The job market has never been so tight. Today, companies must absolutely highlight their employer brand and their employee ambassadors to promote recruitment. This requires knowing its strengths, its weaknesses but also the (new) expectations of the candidates. 

The objective of this We Are COM training is to enable the development of effective HR & employer brand communication strategies in order to retain employees and attract new candidates, by reviewing the issues, objectives and mechanics of works today. 

From the careers site to recruitment fairs via rating sites, you will have the opportunity to discover the most effective mechanisms and share your problems during practical workshops.

Next dates : Thursday February 8, 2024, Thursday November 21, 2024
subject to a sufficient number of participants

Location : Face-to-face – Paris. Also available by videoconference

Level : Beginner, Intermediate and Confirmed curious

Reference : FWAC-005

Duration : 1 day (7 hours)

Price: 960 euros before tax  -15% for members of the Club We Are COM

Who Should Attend ? 🤓

Who is it for? Are you a communicator already in business and want to know how to attract candidates and retain your employees? This training is for you!
Prerequisites: None…come as you are.

The objectives of the training 🚀

  1. Take ownership of the issues and identify the levers of HR communication and employer attractiveness
  2. Define your employer promise and develop your employer image internally and externally
  3. Build and deploy an optimal "HR communication / employer brand" strategy

The training program 🗓

  • Context: job market and employee expectations in 2023
  • What is theth concept of "trademark BRAND"
  • Define the perimeter of the HR communication
  • Identify your priority HR issues
  • Take stock of its HR / employer communication (internal and external)
  • The key players in HR communication
  • Practical case
  • Know / establish your EVP (To employ Value Proposition) 
  • Know your internal and external targets
  • Practical case
  • Each employer brand is unique: define its expression (on the basis of its TEU)
  • Monitoring / measurement tools
  • The new employer / com HR brand strategies
  • Practical case
  • At the arrival (And even before) - de candidate experience to the experience of the new employee
  • Throughout the course of the collaboration, bring your corporate culture to life
  • To the output
  • Practical case
  • The heart of the device: le "site" careers
  • Rating sites & lthe rankings
  • Social media (pro or not!)
  • The “HR” sites and the online advertising
  • school relations, forums and fairs
  • And the rest: web series, podcast… Everything is possible!
  • Practical case
  • What is Employee Advocacy
  • Designing an Employee Advocacy Strategy (goals, identification of participants, communication, etc.)
  • Tools and performance measures
  • Practical case
  • The HR Communicator's toolbox
  • Sources to follow

Financing solutions 💶

We Are COM has training organization approval N ° 11922338492 ✅ Talk to your HR about it! 

Your trainer 👩🏻

Sabrina Schmalstieg We Are COM Trainer

Sabrina Schmlastieg, trainer in communication RH

Sabrina has been working on business attractiveness since 2012! She held the position of employer brand manager in large French companies before joining HR start-ups to extend her knowledge of the needs of candidates and employees. She hopes to see you soon in a We Are COM session.

In summary...

1 day (7h)

Face-to-face and remotely

Inter-company training

QUALIOPI training

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