La publicité en ligne est partout. On l’associe le plus souvent au e-commerce mais elle peut aussi être un maillon clé de l’attractivité employeur ou de la fidélisation en B2B. Découvrez comment élaborer une stratégie efficace, des modes d’achat au ciblage en passant par les techniques de copywriting.
Who is it for? Are you a communicator already in business and want to discover the ecosystem of online advertising to carry out effective actions? This training is for you! Prerequisites: None…come as you are.
The objectives of the training 🚀
Understand the online advertising ecosystem
Be able to choose the best online advertising strategy to meet your objectives
Understand the mechanics of display, SEA or social ads campaigns and evaluate the results of your campaign
next Date : Tuesday December 5, 2023, Thursday June 27, 2024 subject to a sufficient number of participants
We Are COM training takes place in small groups in order to guarantee the quality of the exchanges
Location : Face-to-face – Paris. Also available by videoconference
Level : Beginner, Intermediate and Confirmed curious
Reference : FWAC-009
Duration : 1 day (7 hours)
Price: 960 euros before tax -15% for members of the Club We Are COM
Our trainers are business experts, members of the We Are COM collective. They have been sharing their knowledge and best practices for several years, always keeping their practical vision of active communicators.