Training – Online Advertising

Créez des dispositifs publicitaires web efficaces

960 euros – 1 day – Face-to-face or remotely

La publicité en ligne est partout. On l’associe le plus souvent au e-commerce mais elle peut aussi être un maillon clé de l’attractivité employeur ou de la fidélisation en B2B. Découvrez comment élaborer une stratégie efficace, des modes d’achat au ciblage en passant par les techniques de copywriting.

Who Should Attend ? 🤓

Who is it for? Are you a communicator already in business and want to discover the ecosystem of online advertising to carry out effective actions? This training is for you!
Prerequisites: None…come as you are.

The objectives of the training 🚀

  1. Understand the online advertising ecosystem
  2. Be able to choose the best online advertising strategy to meet your objectives
  3. Understand the mechanics of display, SEA or social ads campaigns and evaluate the results of your campaign

next Date : Tuesday December 5, 2023, Thursday June 27, 2024
subject to a sufficient number of participants

We Are COM training takes place in small groups in order to guarantee the quality of the exchanges

Location : Face-to-face – Paris. Also available by videoconference

LevelBeginner, Intermediate and Confirmed curious

Reference : FWAC-009

Duration : 1 day (7 hours)

Price: 960 euros before tax  -15% for members of the Club We Are COM

The training program 🗓

  • The digital tunnel and new customer journeys
  • The POEM model and media complementarity
  • Solution overview
  • The players in the sector and their mode of operation
  • From space buying to audience buying
  • Retargeting
  • From its marketing objective…
  • … choosing your campaign objective (fame / consideration / conversion / loyalty)
  • Choice of solution / platform
  • Budget definition
  • Definition of targeting
  • Practical case
  • The creative concept at the heart of the project
  • Copywriting: the art of persuading with texts
  • The creation and the different formats available
  • Landing pages – the key to conversion
  • Practical case
  • From campaign objectives to success indicators
  • The tools to manage your campaign: from Google Tag Manager to Pixel Meta
  • Focus on A/B testing
  • Practical case
  • Communicator's toolbox
  • Sources to follow

Pourquoi se former à la publicité en ligne avec We Are COM 🚀

Training designed BY communicators, FOR communicators

We Are COM is a club of communication professionals passionate about their profession.

Our trainers are expert communicators in activity, having proven themselves in business and in training organizations.

We Are COM trainer for internal communication training
Face-to-face or remote training for internal communication at We Are COM

Privileged exchanges, face-to-face or remotely

Our training courses are accessible on site, in Paris (intramuros) or remotely (videoconference).

We guarantee a small group of participants to facilitate discussions throughout the day.

More than 2000 people trained

Since 2020, the We Are COM Club has been supporting communicators in their skills development.

The Communication Departments of large companies trust us for the training of their teams.

Group of learners during an internal communication training by We Are COM


We Are COM training can be supported by your management or your training department.

We Are COM has training organization approval N ° 11922338492 ✅ Talk about it with your HR! 

As a member of the Club We Are COM, you benefit from a 15% reduction on the price of your training.

We also offer bespoke training. Do not hesitate to call 09 81 85 47 78 for any specific requests.

Our trainers are business experts, members of the We Are COM collective. They have been sharing their knowledge and best practices for several years, always keeping their practical vision of active communicators.

This training is intended for all communicators who wish to discover internal communication or update their knowledge on the subject. 

Any questions?
The We Are COM team answers you 😎

In summary...


1 day (7h)

Face-to-face or remotely

Inter-company training

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