Press & influence relations are now at the heart of our organisations. Modern PR techniques have greatly increased their influence on business performance. Indeed, new technologies – and new forms of influence – have increased their potential tenfold. Provided you are familiar with these media and their modes of operation.
The objective of this We Are COM training is to enable you to identify the fundamental principles of press relations, to know the issues and objectives of journalists and influencers and to master the new tools to create the most effective content possible for you and your targets.
From the identification of journalists to the press release, including editorial methods and tools for measuring your actions, you will have the opportunity to discover the most effective mechanisms and devices and to share your problems during practical workshops.
Next dates : Thursday May 30, 2024, Thursday December 5, 2024
subject to a sufficient number of participants
Location : Face-to-face – Paris. Also available by videoconference
Level : Beginner, Intermediate and Confirmed curious
Reference : FWAC-008
Duration : 1 day (7 hours)
Price: 960 euros before tax -15% for members of the Club We Are COM
Who is it for? Are you a communicator already in business and need to improve your skills in press relations & influence? Do you want to communicate effectively with the media and need to get ahead of industry trends? This training is for you!
Prerequisites: None…come as you are.
We Are COM has training organization approval N ° 11922338492 ✅ Talk to your HR about it!
Romain Hamard, communication expert
Romain is responsible for marketing and customer communication within a large banking group. He has been putting his expertise in press relations at the service of companies for many years and has been able to develop innovative systems that he can share with you...
At the same time, Romain created with Eléonore Dumont the media WeAreCOM.fr in 2015, then the communications club We Are COM.
1 day (7h)
Face-to-face and remotely