Choose a private conference to build skills with your team.
😍 Content can be tailored to fit your next challenges. 😍
MASTERCLASS.ClassicAn inspiring conference for your team
950€ HT per conference, eligible for the Training budget
Neutral, independent and objective content
1h30 of inspiration on a COM challenge
Interactive animation in videoconference
Sending an inspiring book to the team
MASTERCLASS.PremiumA tailor-made conference for your team
1800€ HT per tailor-made conference, eligible for the Training budget
All the features of the MASTERCLASS.Classic
Addition of a sector focus or business expertise
In video and/or face-to-face on your premises
Access to WeAreCOM.fr content for one year
The new benchmarks
From global to local, from individual to collective, from rational to emotional, from remote to face-to-face, here we are in search of new balances. To inspire you, we will share best practices and practical advice.
Metaverse, NFT, DAO... Quesaco?
A moment of education to familiarize yourself with these new virtual worlds, understand the uses and analyze the initiatives of major brands in France and abroad. You will leave with all the keys to understanding.
The new basics
Brands: anecdotes and strategies
Did you know that lollipops hide a surreal work of art? Or that the Twingo has rhythm in its skin? Do you know the real relationship between Ken and Barbie? An inspiring moment with the little secrets of the big brands.
Press relations reinvented
From the history of press relations to the measurement of fallout, we will review the Athens Code as the 5Ws for the perfect writing of a press release. A back-to-basic workshop with a big dose of innovation.
The new formats
The event after
Events have become hybrid to reach a wider audience by going beyond the walls in particular. We will present you the best practices and the essential technological solutions to get started in new event formats.
Internal communication according to
Motivation, organization of work, digitization... The internal COM is turned upside down. How to restore meaning? How to accompany the transformations, even the changes of business models ? We will share the most inspiring cases with you.
The new territories
Data + COM = New ads
Digital acquisition applies to all areas of external communication. Display, Social Ads, Google Ads, retargeting… Discover behind the scenes of online advertising, applied by e-commerce players and applicable by all communicators.
Gaming + COM = New age
From gaming enthusiasts to eSports pros, audiences are exploding. Alone or in a team, online or in person, it is a social phenomenon in full structuring. So how do you place your brand there? Deciphering opportunities and pitfalls to avoid.
The new influencers
CtoC influence and BtoB,
use the same recipes
What are the keys to success for influencers? Youtubers and Twittos have common strategies! We decipher together the key elements, to bet on the influence whatever its field of activity, and yours.
Employee advocacy, succeeding in your program
How to deploy your ambassadorship program? What are the solutions to make employees want to promote their employer and their expertise on social networks? Useful feedback...
The new scriptures
The pen, 1st tool in COM
Writing is at the heart of our business. In addition to the fundamentals, such as grammar and spelling, what are the best practices to implement to arouse both interest and curiosity on the part of our audiences? Let's sharpen your feather together.
Storytelling stands out
If your brand was a series, what would the storyline and format be? Inspired by the best screenwriters, we analyze the combinations that allow you to build a thrilling storytelling: only 4 ingredients and a good dosage.