1.5 hours to stimulate, inspire and help your team grow
You are organizing a day of team building ? A sequence Our inspiration comes from for your communications teams?
Offer them a We Are COM Masterclass: a short, dynamic format 100% designed for communications professionals.
Themes at the heart of your challenges
100% inspiration
COM trends
A concentrate of inspiration to decipher the major movements that transform communication : technologies, new formats, or even societal developments.
Discover a global overview of the year's trends or request a business focus (internal, external, social media, etc.).
Benchmark: the best of COM'
Un shot of inspiration through the most significant campaigns: global or thematic on request (internal COM, B2B, etc.).
Analyze the creative mechanics at work in these activations and discover how to nurture your own projects.
100% artificial intelligence
The AI revolution
A moment to understand the history, functioning and challenges of artificial intelligence: vocabulary, actors, uses and ethical questions.
Discover a clear and accessible introduction to equip your teams with the essential foundations on AI.
The art of prompting
A time to learn to communicate with AI and transform a raw idea into a relevant result : structure of a good prompt, examples and inspiring cases.
Find out how to win in efficiency and Creativity thanks to the mastery of the prompt.
AI: use cases in COM'
An exploration of the concrete uses of AI in communication: text, image, audio and video, with examples of prompts and tested tools.
Discover practical cases immediately transposable to boost your content and campaigns.
The research revolution (GEO)
A look at the future of online search: how AI disrupts engines and changes brand visibility.
Discover Generative Engine Optimization (GEO) and the levers to strengthen your reputation with AI assistants.
100% strategy
The organization of Dircoms
A reflection on the different originals organizational communications directors: centralization, decentralization, content factory or hybrid models.
Discover their advantages, their limitations and concrete examples to inspire the evolution of your own practices.
The evolution of COM professions
A journey through the history and future of communications, from the pen to the latest generative AI.
Explore the how roles and functions in communication are evolving, what skills develop and how to transform these mutations into but also.
100% method
The perfect brief
A methodological time to understand the ingredients of a clear, inspiring and effective brief.
Discover a simple method for frame your projects, align your stakeholders and gain in efficiency Collective.
Performance measurement
A time to understand what “measuring performance” means in communication and choose the good KPI.
Discover tools, methods and case practice to transform your data into levers strategic issues.
Unlimited creativity
A moment for feed inspiration with the most significant campaigns of recent years.
Discover “technical” detectors., tools et resources for stimulate creativity alone or in a team.
Greenwashing: How to Avoid It
A session for deciphering the pitfalls of greenwashing and understand its risks reputational et legal.
Explore the 10 concrete good practices to communicate responsibly and credibly.
100% new formats
TikTok & short formats
A breakdown of TikTok codes and short formats for understand the mechanics of virality.
Discover benchmarks et bonnes pratiques to create engaging content aligned with your brand identity.
Branded podcast
A benchmark of uses to understand why the podcast has become a strategic format.
Discover the keys to defining your objectives:, find your ton and build a format that leaves a lasting impression.
100% impact
Effective writing
A time to revisit the art of writing in the digital age and capture attention in a world saturated with messages.
Discover “technical” detectors., formats et examples concrete to produce clear, engaging and shareable content.
LinkedIn: The Keys to Engagement
A panorama of the trends et codes current of LinkedIn to gain in visibilite and credibility, in organic and sponsored formats.
Learn how to create content that commits, mobilize your teams and optimize your advertising campaigns.
100% new influences
Influencers & Brands
A decryption of the mechanics of influence, microphone-influencers French such as internal emerging.
Discover benchmarks et good practice to build collaborations sustainable, transparent et companies.
Employer brand
A time to explore modern levers attractiveness et of commitment talents.
Discover how to strengthen your employer brand with practice authenticity and the employee advocacy.
Two options for a turnkey offer
MASTERCLASS.Classic
An inspiring conference for your team to choose from our catalog950€ HT per conference, eligible for the Training budget
-15% for members of the Club We Are COM
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Hosted by an expert selected by We Are COM
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1h30 of team inspiration (no limit of participants)
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Interactive animation in videoconference
MASTERCLASS.Premium
A tailor-made conference for your team1800€ HT per tailor-made conference, eligible for the Training budget
-15% for members of the Club We Are COM
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All the features of the MASTERCLASS.Classic
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Addition of a sector focus or business expertise
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By video and/or in person at your premises (IDF)
Why choose We Are COM masterclasses?
- A format designed BY and FOR communicators : pragmatic, interactive, operational.
- Experts who speak the same language : each Masterclass is led by a We Are COM speaker, an experienced communicator and recognized trainer.
- Sessions adaptable to your challenges : With the Premium Masterclass, we personalize the content based on your goals and audience.
More than 70 teams have already been well inspired
