Masterclass – Greenwashing: 10 good practices to avoid it

Greenwashing: 10 good practices to avoid it

1h30 to go from promise to proof

Responsible communication is no longer an option: it has become a strong demands from the public, employees and regulators. But faced with this expectation, many brands fall (still) into the trap of greenwashing : misleading messages, vague commitments, promises not followed by actions…

This masterclass offers a clear and inspiring methodology to avoid greenwashing, by relying on concrete best practices. Objective: to enable your teams to communicate in a responsible, credible, and impactful manner.

Greenwashing: 10 Best Practices to Avoid It - We Are COM Masterclass

Who is the masterclass for? 🤓

  • Communication, Marketing, CSR and Corporate teams
  • Managements wishing to strengthen their credibility and responsible impact
  • Professionals seeking concrete best practices to avoid greenwashing

The objectives 🎯

  • Identify forms of greenwashing and their risks
  • Implement simple and concrete good practices
  • Drawing inspiration from successful campaigns and avoid common pitfalls

On the program 🗓

  • Definition and typologies (exaggeration, omission, vagueness, etc.)
  • Risks: reputation, legal, business
  • Recent examples of pinned campaigns
  • Consumer and employee expectations
  • Role of regulations (Climate law, ARPP, European directives, etc.)
  • The responsibility of communicators

Commitments, results, attitude, approach... Discover the best practices applicable in your organization.

  • Examples of responsible and credible campaigns
  • Brands that have managed to communicate without resorting to greenwashing

Book your We Are COM masterclass

The We Are COM masterclasses are designed as real times of inspiration and cohesion for your teams. They are available in two versions to adapt to your customization needs for your next team building or moment of inspiration!

MASTERCLASS.Classic

An inspiring conference for your team
950
950€ HT per conference, eligible for the Training budget
-15% for members of the Club We Are COM
  • Neutral, independent and objective content
  • 1h30 of inspiration on a COM challenge
  • Interactive animation in videoconference
  • Sending an inspiring book to the team

MASTERCLASS.Premium

A tailor-made conference for your team
1800
1800€ HT per tailor-made conference, eligible for the Training budget
-15% for members of the Club We Are COM
  • All the features of the MASTERCLASS.Classic
  • Addition of a sector focus or business expertise
  • By video and/or in person at your premises (Ile-de-France)
  • Access to WeAreCOM.fr content for one year
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Why choose We Are COM for your masterclass?

🎯 Business expertise

We support each year hundreds of corporate and public organization communicators. Our content is nourished of examples real, benchmarks and Returns of experience concrete.

🤝 Neutrality and independence

Our interventions are designed without technological bias or commercial intentionThe goal is to give your teams the keys useful, not to sell solutions.

We Are COM trainer for internal communication training
Face-to-face or remote training for internal communication at We Are COM

✨ Collective experience

The masterclasses are designed as real team building moments, where we learn by being inspired… And by exchanging with peers.

📚 Sustainable learning

Each session is extended by sending a inspirational book and access (depending on the package) to the exclusive resources of WeAreCOM.fr.

Request without commitment

Frequently asked questions about masterclasses

As a member of the We Are COM Club, you benefit from a 15% discount on the price of your masterclass.

We can also assist you with the design and delivery of masterclasses, upon request.

Do not hesitate to call us at 09 81 85 47 78 or write to us at contact@wearecom.fr for any questions or specific requests.

Our facilitators are industry experts and members of the We Are COM collective. They have been sharing their knowledge and best practices for several years, always maintaining their practical perspective as working communicators.

Any questions?
The We Are COM team answers you 😎

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