Masterclass – Impactful Writing: Write to be Read, Understood… and Shared

Web writing: tfind the words that matter and hit the mark

1.5 hours to (re)share the fundamentals, as a team

In a world where attention is measured in seconds, knowing how to write is more important than ever strategic weapon. Press releases, LinkedIn posts, newsletters, web content… All media require a pen capable of captivate, simplifying et to convince.

This masterclass invites you to revisit the art of writing in the digital and AI age: how to capture attention, be clear, make people want to read... and share.

Writing - We Are COM - Masterclass We Are COM

Who is the masterclass for? 🤓

  • Communication, Marketing and Digital teams
  • Editorial managers, social media managers and writers
  • Professionals wishing to write content that captures and engages

The objectives 🎯

  1. Master the fundamentals of writing effective
  2. Adapt their style depending on the target and the channel
  3. Designing content engaging et shareable
  4. Use AI as an ally to gain impact and creativity

On the program 🗓

  • Clarity above all: structure, rhythm and style
  • The power of simple (and powerful) words
  • Hooks and titles that make you want to read
  • Techniques to Keep Your Readers' Attention
  • Adapt your style to your target
  • Best practices for popularizing without oversimplifying
  • Web writing and social networks: formats and codes to know
  • The role of emotions and storytelling
  • Examples of prompts to improve or decline a text
  • How to maintain your brand tone despite AI

Book your We Are COM masterclass

The We Are COM masterclasses are designed as real times of inspiration and cohesion for your teams. They are available in two versions to adapt to your customization needs for your next team building or moment of inspiration!

MASTERCLASS.Classic

An inspiring conference for your team
950
950€ HT per conference, eligible for the Training budget
-15% for members of the Club We Are COM
  • Neutral, independent and objective content
  • 1h30 of inspiration on a COM challenge
  • Interactive animation in videoconference
  • Sending an inspiring book to the team

MASTERCLASS.Premium

A tailor-made conference for your team
1800
1800€ HT per tailor-made conference, eligible for the Training budget
-15% for members of the Club We Are COM
  • All the features of the MASTERCLASS.Classic
  • Addition of a sector focus or business expertise
  • By video and/or in person at your premises (Ile-de-France)
  • Access to WeAreCOM.fr content for one year
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Why choose We Are COM for your masterclass?

🎯 Business expertise

We support each year hundreds of corporate and public organization communicators. Our content is nourished of examples real, benchmarks and Returns of experience concrete.

🤝 Neutrality and independence

Our interventions are designed without technological bias or commercial intentionThe goal is to give your teams the keys useful, not to sell solutions.

We Are COM trainer for internal communication training
Face-to-face or remote training for internal communication at We Are COM

✨ Collective experience

The masterclasses are designed as real team building moments, where we learn by being inspired… And by exchanging with peers.

📚 Sustainable learning

Each session is extended by sending a inspirational book and access (depending on the package) to the exclusive resources of WeAreCOM.fr.

Request without commitment

Frequently asked questions about masterclasses

As a member of the We Are COM Club, you benefit from a 15% discount on the price of your masterclass.

We can also assist you with the design and delivery of masterclasses, upon request.

Do not hesitate to call us at 09 81 85 47 78 or write to us at contact@wearecom.fr for any questions or specific requests.

Our facilitators are industry experts and members of the We Are COM collective. They have been sharing their knowledge and best practices for several years, always maintaining their practical perspective as working communicators.

Any questions?
The We Are COM team answers you 😎

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