Masterclass – Employer brand: attract and retain differently

Employer branding: from attractiveness to advocacy

1.5 hours to improve your skills as a team

Employer branding has become a strategic issue. In a context of talent shortages and a quest for meaning, attracting is no longer enough: it is also necessary loyalty et to hire durably.

This masterclass offers to revisit the employer brand through a modern approach: new expectations of candidates for loyalty practices, via the employee advocacy.

Objective: to equip your teams to build a strong, embodied and authentic employer brand.

Employer brand employee advocacy - We Are COM masterclass

Who is the masterclass for? 🤓

  • Communication, HR and Employer Brand Teams
  • Professionals reflecting on employee advocacy

The objectives 🎯

  1. Understand current challenges of employer branding
  2. Identify the levers for attract et loyalty differently
  3. Launch and structure a program employee advocacy

On the program 🗓

  • Key employment figures in France
  • Major HR and communication trends
  • From attractiveness to retention: a continuum to manage
  • Levers of attractiveness in the digital age
  • Role of content, social media and storytelling
  • Inspiring cases of successful campaigns
  • Consistency between external promise and internal experience
  • Internal initiatives that make a difference (onboarding, culture, CSR, offboarding)
  • Definition and strategic issues
  • How to transform employees into authentic ambassadors
  • Tools and best practices for launching an effective advocacy program

Book your We Are COM masterclass

The We Are COM masterclasses are designed as real times of inspiration and cohesion for your teams. They are available in two versions to adapt to your customization needs for your next team building or moment of inspiration!

MASTERCLASS.Classic

An inspiring conference for your team
950
950€ HT per conference, eligible for the Training budget
-15% for members of the Club We Are COM
  • Neutral, independent and objective content
  • 1h30 of inspiration on a COM challenge
  • Interactive animation in videoconference
  • Sending an inspiring book to the team

MASTERCLASS.Premium

A tailor-made conference for your team
1800
1800€ HT per tailor-made conference, eligible for the Training budget
-15% for members of the Club We Are COM
  • All the features of the MASTERCLASS.Classic
  • Addition of a sector focus or business expertise
  • By video and/or in person at your premises (Ile-de-France)
  • Access to WeAreCOM.fr content for one year
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Why choose We Are COM for your masterclass?

🎯 Business expertise

We support each year hundreds of corporate and public organization communicators. Our content is nourished of examples real, benchmarks and Returns of experience concrete.

🤝 Neutrality and independence

Our interventions are designed without technological bias or commercial intentionThe goal is to give your teams the keys useful, not to sell solutions.

We Are COM trainer for internal communication training
Face-to-face or remote training for internal communication at We Are COM

✨ Collective experience

The masterclasses are designed as real team building moments, where we learn by being inspired… And by exchanging with peers.

📚 Sustainable learning

Each session is extended by sending a inspirational book and access (depending on the package) to the exclusive resources of WeAreCOM.fr.

Request without commitment

Frequently asked questions about masterclasses

As a member of the We Are COM Club, you benefit from a 15% discount on the price of your masterclass.

We can also assist you with the design and delivery of masterclasses, upon request.

Do not hesitate to call us at 09 81 85 47 78 or write to us at contact@wearecom.fr for any questions or specific requests.

Our facilitators are industry experts and members of the We Are COM collective. They have been sharing their knowledge and best practices for several years, always maintaining their practical perspective as working communicators.

Any questions?
The We Are COM team answers you 😎

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In the meantime, the We Are COM team offers you 📚

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