Masterclass – Benchmark: the best of communication

Let's get inspired! Benchmark: the best of communication

1.5 hours to inspire your team

In the jungle of content, some campaigns stand out from the crowd and become benchmarks. They inspire, they surprise, they dare.

This masterclass is designed as a s Our inspiration comes from for your teams and adapts to your needs, with two formats: 

  • Global benchmark : a selection of the most striking campaigns, across all channels and professions
  • Custom thematic benchmarking : focus on your specific need (e.g. internal radios, LinkedIn, B2B, etc.)

Objective: to offer your employees an inspiring and useful overview to fuel their creativity and strengthen their strategy.

Communication benchmark - masterclass we are com

Who is the masterclass for? 🤓

  • Communication Teams
  • Managements wishing to stimulate the creativity and innovation of their employees
  • Professionals looking for concrete inspiration for their projects

The objectives 🎯

  1. Know the best campaigns Communication
  2. Decrypt what makes them strong (tone, format, creativity, impact)
  3. Get Inspired to feed one's own projects
  4. Identify practices transposable to its organization

On the program 🗓

This masterclass is available in 2 formats:

(Global) Communication Benchmark

A general masterclass that looks back at the best of COM campaigns and activations from recent years and offers you the chance to decipher their mechanics.

Custom benchmarking

A tailor-made masterclass (PREMIUM) that focuses on your campaigns secteur (e.g. energy, transport, etc.) or your problematic activity (e.g.: internal radios, employer brand, etc.)

All “Benchmark” masterclasses are designed to encourage discussion! Participants will compete against each other and test their knowledge during a quiz. 🏆

Book your We Are COM masterclass

The We Are COM masterclasses are designed as real times of inspiration and cohesion for your teams. They are available in two versions to adapt to your customization needs for your next team building or moment of inspiration!

MASTERCLASS.Classic

An inspiring conference for your team
950
950€ HT per conference, eligible for the Training budget
-15% for members of the Club We Are COM
  • Neutral, independent and objective content
  • 1h30 of inspiration on a COM challenge
  • Interactive animation in videoconference
  • Sending an inspiring book to the team

MASTERCLASS.Premium

A tailor-made conference for your team
1800
1800€ HT per tailor-made conference, eligible for the Training budget
-15% for members of the Club We Are COM
  • All the features of the MASTERCLASS.Classic
  • Addition of a sector focus or business expertise
  • By video and/or in person at your premises (Ile-de-France)
  • Access to WeAreCOM.fr content for one year
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Why choose We Are COM for your masterclass?

🎯 Business expertise

We support each year hundreds of corporate and public organization communicators. Our content is nourished of examples real, benchmarks and Returns of experience concrete.

🤝 Neutrality and independence

Our interventions are designed without technological bias or commercial intentionThe goal is to give your teams the keys useful, not to sell solutions.

We Are COM trainer for internal communication training
Face-to-face or remote training for internal communication at We Are COM

✨ Collective experience

The masterclasses are designed as real team building moments, where we learn by being inspired… And by exchanging with peers.

📚 Sustainable learning

Each session is extended by sending a inspirational book and access (depending on the package) to the exclusive resources of WeAreCOM.fr.

Request without commitment

Frequently asked questions about masterclasses

Good question! These two formats complement each other but do not have the same purpose:

  • La “Trends” masterclass is interested in recent societal and technological movements that transform communication (AI, responsible communication, new uses of social networks, etc.). It is based on campaigns and examples from the last 12 months, which illustrate these current trends.
  • La “Benchmark” masterclass returns to notable campaigns, sometimes older, who have marked the history of communication or a particular sector. The objective is to draw lasting lessons and to nourish inspiration with proven best cases.

To conclude:

  • Trends = signals of the present and tomorrow (last 12 months)
  • Benchmark = the references that set the standard (all eras)

As a member of the We Are COM Club, you benefit from a 15% discount on the price of your masterclass.

We can also assist you with the design and delivery of masterclasses, upon request.

Do not hesitate to call us at 09 81 85 47 78 or write to us at contact@wearecom.fr for any questions or specific requests.

Our facilitators are industry experts and members of the We Are COM collective. They have been sharing their knowledge and best practices for several years, always maintaining their practical perspective as working communicators.

Any questions?
The We Are COM team answers you 😎

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