Masterclass – The Perfect Brief

Briefing in communication: methods for moving from vagueness to clarity

1.5 hours to (re)share the fundamentals, as a team

A good brief accounts for 50% of the success of a communications project. Too often neglected or poorly written, it leads to misunderstandings, wasted time... and sometimes to failed campaigns.

This masterclass offers a clear and proven methodology for writing (and receiving) briefs that frame, inspire and align all stakeholders.

An ideal collective time for harmonize practices and strengthen collaboration within your teams.

Brief - masterclass We Are COM

Who is the masterclass for? 🤓

  • Communication, Marketing and Digital teams
  • Managers working with agencies or freelancers
  • Professionals wishing to improve the clarity and efficiency of their projects

The objectives 🎯

  1. Identify the items indispensable of a clear and inspiring brief
  2. Use a method simple et reproducible
  3. Earn time and the efficacy in his projects
  4. Transforming the brief into a real one collaboration tool internal and external

On the program 🗓

  • Why the brief is strategic
  • The most common mistakes to avoid
  • Clear and measurable objectives
  • Targets and key messages
  • Constraints: budget, timing, tone, formats
  • Creative inspirations and references
  • Ready-to-use grids and canvases
  • Best practices for adapting the brief to each project (campaign, event, social media, etc.)
  • How to brief an agency, a freelancer... or your own teams
  • Techniques to facilitate back-and-forth and maintain the spirit of the project

Book your We Are COM masterclass

The We Are COM masterclasses are designed as real times of inspiration and cohesion for your teams. They are available in two versions to adapt to your customization needs for your next team building or moment of inspiration!

MASTERCLASS.Classic

An inspiring conference for your team
950
950€ HT per conference, eligible for the Training budget
-15% for members of the Club We Are COM
  • Neutral, independent and objective content
  • 1h30 of inspiration on a COM challenge
  • Interactive animation in videoconference
  • Sending an inspiring book to the team

MASTERCLASS.Premium

A tailor-made conference for your team
1800
1800€ HT per tailor-made conference, eligible for the Training budget
-15% for members of the Club We Are COM
  • All the features of the MASTERCLASS.Classic
  • Addition of a sector focus or business expertise
  • By video and/or in person at your premises (Ile-de-France)
  • Access to WeAreCOM.fr content for one year
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Why choose We Are COM for your masterclass?

🎯 Business expertise

We support each year hundreds of corporate and public organization communicators. Our content is nourished of examples real, benchmarks and Returns of experience concrete.

🤝 Neutrality and independence

Our interventions are designed without technological bias or commercial intentionThe goal is to give your teams the keys useful, not to sell solutions.

We Are COM trainer for internal communication training
Face-to-face or remote training for internal communication at We Are COM

✨ Collective experience

The masterclasses are designed as real team building moments, where we learn by being inspired… And by exchanging with peers.

📚 Sustainable learning

Each session is extended by sending a inspirational book and access (depending on the package) to the exclusive resources of WeAreCOM.fr.

Request without commitment

Frequently asked questions about masterclasses

As a member of the We Are COM Club, you benefit from a 15% discount on the price of your masterclass.

We can also assist you with the design and delivery of masterclasses, upon request.

Do not hesitate to call us at 09 81 85 47 78 or write to us at contact@wearecom.fr for any questions or specific requests.

Our facilitators are industry experts and members of the We Are COM collective. They have been sharing their knowledge and best practices for several years, always maintaining their practical perspective as working communicators.

Any questions?
The We Are COM team answers you 😎

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