Masterclass – Influence: from product placement to responsible influence

Influence: from product placement to responsible influence

1.5 hours to get inspired and reflect with your team 

Influence has become a essential lever for brands, but also a minefield : bad buzz, loss of credibility, public mistrust... Today, it is no longer just a question of placing a product with a creator, but of cbuild lasting and responsible relationships.

This masterclass invites you to dive into the world of influence: understanding its mechanical, discover benchmarks of successful (and failed) campaigns, and explore the new codes of authentic and ethical influence.

Influence - Masterclass We Are COM

Who is the masterclass for? 🤓

  • Communication & marketing teams
  • Professionals wishing to understand and activate influence responsibly

The objectives 🎯

  1. Identify best practices to choose the right partners
  2. Get Inspired of benchmarks and successful campaigns
  3. Integrate the notion of Responsibility Law at the heart of their influence strategy

On the program 🗓

  • From traditional advertising to social media
  • The influencer market in figures
  • Micro, macro, nano-influence: which strategy should you adopt?
  • The role of platforms (Instagram, TikTok, YouTube, Twitch)
  • How to measure the effectiveness of campaigns?
  • Inspiring examples of successful collaborations
  • Mistakes that cost brands dearly
  • Sector case studies (fashion, food, B2B, etc.)
  • Audience expectations for transparency and authenticity
  • Regulations, labels and best practices

Book your We Are COM masterclass

The We Are COM masterclasses are designed as real times of inspiration and cohesion for your teams. They are available in two versions to adapt to your customization needs for your next team building or moment of inspiration!

MASTERCLASS.Classic

An inspiring conference for your team
950
950€ HT per conference, eligible for the Training budget
-15% for members of the Club We Are COM
  • Neutral, independent and objective content
  • 1h30 of inspiration on a COM challenge
  • Interactive animation in videoconference
  • Sending an inspiring book to the team

MASTERCLASS.Premium

A tailor-made conference for your team
1800
1800€ HT per tailor-made conference, eligible for the Training budget
-15% for members of the Club We Are COM
  • All the features of the MASTERCLASS.Classic
  • Addition of a sector focus or business expertise
  • By video and/or in person at your premises (Ile-de-France)
  • Access to WeAreCOM.fr content for one year
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Why choose We Are COM for your masterclass?

🎯 Business expertise

We support each year hundreds of corporate and public organization communicators. Our content is nourished of examples real, benchmarks and Returns of experience concrete.

🤝 Neutrality and independence

Our interventions are designed without technological bias or commercial intentionThe goal is to give your teams the keys useful, not to sell solutions.

We Are COM trainer for internal communication training
Face-to-face or remote training for internal communication at We Are COM

✨ Collective experience

The masterclasses are designed as real team building moments, where we learn by being inspired… And by exchanging with peers.

📚 Sustainable learning

Each session is extended by sending a inspirational book and access (depending on the package) to the exclusive resources of WeAreCOM.fr.

Request without commitment

Frequently asked questions about masterclasses

As a member of the We Are COM Club, you benefit from a 15% discount on the price of your masterclass.

We can also assist you with the design and delivery of masterclasses, upon request.

Do not hesitate to call us at 09 81 85 47 78 or write to us at contact@wearecom.fr for any questions or specific requests.

Our facilitators are industry experts and members of the We Are COM collective. They have been sharing their knowledge and best practices for several years, always maintaining their practical perspective as working communicators.

Any questions?
The We Are COM team answers you 😎

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