Masterclass – Communication Trends

Communication trends: deciphering today, anticipating tomorrow

1.5 hours to inspire your team

New tools, new uses, new expectations... Communicators must keep up to date at all times to stay relevant.

This masterclass is designed as a a highlight of inspiration and foresightIt can be declined in two ways:

  • A global overview of trends which cross all the expertise of the COM and all sectors
  • A focus on trends specific to a profession (internal COM, press relations, social media, etc.)

Objective: To give your teams a sharp and concrete look on what's changing in communication, and the keys to anticipating future transformations.

Communication trends - We Are COM masterclass

Who is the masterclass for? 🤓

  • Communication Teams
  • Communications departments reflecting on their organization

The objectives 🎯

  1. Identify many trends which transform communication
  2. Drawing inspiration from concrete cases to feed its practices and future communications plans
  3. To anticipate et understand developments in the COM in the short and medium term

On the program 🗓

This masterclass, whose content is updated monthly by the We Are COM Team, is available in 2 formats:

Trends in (global) communication

A general masterclass that deciphers key trends for communicators, across all sectors and all areas of communication expertise. Each area analyzed is illustrated by key campaigns from the last 12 months.

Trends in your profession

A masterclass that focuses on the trends that impact YOUR business (internal communications, social media, press relations, B2B, etc.). Each area is explained through studies and illustrated by recent and inspiring campaigns.

All “Trends” masterclasses are designed to encourage discussion! Participants will compete and test their knowledge during a quiz. 🏆

Book your We Are COM masterclass

The We Are COM masterclasses are designed as real times of inspiration and cohesion for your teams. They are available in two versions to adapt to your customization needs for your next team building or moment of inspiration!

MASTERCLASS.Classic

An inspiring conference for your team
950
950€ HT per conference, eligible for the Training budget
-15% for members of the Club We Are COM
  • Neutral, independent and objective content
  • 1h30 of inspiration on a COM challenge
  • Interactive animation in videoconference
  • Sending an inspiring book to the team

MASTERCLASS.Premium

A tailor-made conference for your team
1800
1800€ HT per tailor-made conference, eligible for the Training budget
-15% for members of the Club We Are COM
  • All the features of the MASTERCLASS.Classic
  • Addition of a sector focus or business expertise
  • By video and/or in person at your premises (Ile-de-France)
  • Access to WeAreCOM.fr content for one year
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Why choose We Are COM for your masterclass?

🎯 Business expertise

We support each year hundreds of corporate and public organization communicators. Our content is nourished of examples real, benchmarks and Returns of experience concrete.

🤝 Neutrality and independence

Our interventions are designed without technological bias or commercial intentionThe goal is to give your teams the keys useful, not to sell solutions.

We Are COM trainer for internal communication training
Face-to-face or remote training for internal communication at We Are COM

✨ Collective experience

The masterclasses are designed as real team building moments, where we learn by being inspired… And by exchanging with peers.

📚 Sustainable learning

Each session is extended by sending a inspirational book and access (depending on the package) to the exclusive resources of WeAreCOM.fr.

Request without commitment

Frequently asked questions about masterclasses

Good question! These two formats complement each other but do not have the same purpose ????

The masterclass “Trends” focuses on recent societal and technological movements that are transforming communication (AI, responsible communication, new uses of social networks, etc.). It is based exclusively on campaigns and examples from the last 12 months, which illustrate these current trends.

The masterclass “Benchmark” looks back at significant campaigns, sometimes older, that have left their mark on the history of communication or a particular sector. The objective is to draw lasting lessons and fuel inspiration with proven best cases.

To conclude:

  • Trends = signals of the present and tomorrow (last 12 months)
  • Benchmark = the references that set the standard (all eras)

As a member of the We Are COM Club, you benefit from a 15% discount on the price of your masterclass.

We can also assist you with the design and delivery of masterclasses, upon request.

Do not hesitate to call us at 09 81 85 47 78 or write to us at contact@wearecom.fr for any questions or specific requests.

Our facilitators are industry experts and members of the We Are COM collective. They have been sharing their knowledge and best practices for several years, always maintaining their practical perspective as working communicators.

Any questions?
The We Are COM team answers you 😎

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