Masterclass – The organization of communications departments: models, challenges and inspirations

Rethinking the organization of the COM' to better cooperate

1h30 to question your practices

In a context of accelerated transformation (digitalization, AI, responsible communication, increased public expectations), communications departments must reinvent their organizational methods.

Centralization or decentralization? Content factory or organization by business? Cross-functionality or silos?

This masterclass offers a overview of organizational models, their advantages and limitations, as well as concrete examples of companies that have been able to adapt their organization. A key time to inspire your teams, question your practices and consider avenues for development.

The organization of communications departments: models, challenges and inspirations

Who is the masterclass for? 🤓

  • Communication Teams
  • Communications departments reflecting on their organization

The objectives 🎯

  1. Know the main organizational models in communication today
  2. Identify the challenges et challenges associated with each model
  3. Reflecting collectively on evolution of its own organization

On the program 🗓

  • Centralized organization: coherence and alignment
  • Decentralized organization: proximity and responsiveness
  • Hybrid models: between global and local
  • La content factory : produce quickly, well and on a large scale
  • Governance and coordination
  • Optimization of resources and budgets
  • Innovation and adaptation to new formats
  • Involvement of professions and stakeholders
  • Work across departments with marketing, HR, CSR
  • Integrating AI and collaborative tools into the organization
  • Balancing corporate communication and local communication
  • Examples of transforming communication directions
  • Inspiring case studies: How some brands redesigned their organizations to gain efficiency and impact
  • Identify the strengths and limitations of your current model
  • Ways to adapt your organization to the challenges of tomorrow

Book your We Are COM masterclass

The We Are COM masterclasses are designed as real times of inspiration and cohesion for your teams. They are available in two versions to adapt to your customization needs for your next team building or moment of inspiration!

MASTERCLASS.Classic

An inspiring conference for your team
950
950€ HT per conference, eligible for the Training budget
-15% for members of the Club We Are COM
  • Neutral, independent and objective content
  • 1h30 of inspiration on a COM challenge
  • Interactive animation in videoconference
  • Sending an inspiring book to the team

MASTERCLASS.Premium

A tailor-made conference for your team
1800
1800€ HT per tailor-made conference, eligible for the Training budget
-15% for members of the Club We Are COM
  • All the features of the MASTERCLASS.Classic
  • Addition of a sector focus or business expertise
  • By video and/or in person at your premises (Ile-de-France)
  • Access to WeAreCOM.fr content for one year
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Why choose We Are COM for your masterclass?

🎯 Business expertise

We support each year hundreds of corporate and public organization communicators. Our content is nourished of examples real, benchmarks and Returns of experience concrete.

🤝 Neutrality and independence

Our interventions are designed without technological bias or commercial intentionThe goal is to give your teams the keys useful, not to sell solutions.

We Are COM trainer for internal communication training
Face-to-face or remote training for internal communication at We Are COM

✨ Collective experience

The masterclasses are designed as real team building moments, where we learn by being inspired… And by exchanging with peers.

📚 Sustainable learning

Each session is extended by sending a inspirational book and access (depending on the package) to the exclusive resources of WeAreCOM.fr.

Request without commitment

Frequently asked questions about masterclasses

As a member of the We Are COM Club, you benefit from a 15% discount on the price of your masterclass.

We can also assist you with the design and delivery of masterclasses, upon request.

Do not hesitate to call us at 09 81 85 47 78 or write to us at contact@wearecom.fr for any questions or specific requests.

Our facilitators are industry experts and members of the We Are COM collective. They have been sharing their knowledge and best practices for several years, always maintaining their practical perspective as working communicators.

Any questions?
The We Are COM team answers you 😎

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